Rolex’s formal watches have always been complained about, but the newly launched Perpetual 1908 formal watch is eye-catching. Both the appearance and movement have been upgraded. Is Rolex finally going to counterattack? If you also want to know what is unique about this watch, read on!
Rolex Perpetual 1908 formal watch
As the world’s top luxury brand, Rolex’s status in the watch industry is self-evident. However, in the past, its formal watches have always felt inadequate. Although the appearance conforms to the aesthetics of a formal watch, the performance of the inner movement is always disappointing. It does not seem to reflect the nobility that a formal watch should have.
The newly launched Perpetual 1908 formal watch is obviously aimed at making up for this shortcoming. Not only is its appearance more in line with the aesthetic needs of contemporary consumers, it also makes bold innovations in the design of the movement, which is very exciting.
Judging from the dial, the new Perpetual 1908 formal watch adopts an ice blue and rice grain design, with a K gold case and a 39 mm diameter, which is very elegant. Its thickness is only 9.5 mm, which is quite thin among mechanical watches and is very suitable for daily use by the wearer.
From the overall design point of view, the Perpetual 1908 formal watch is obviously inspired by the classic Rolex styles of the 1930s. Most of the watches launched at that time were simple and elegant, and the new dial design perfectly inherits this design concept.
It is also worth mentioning that the new dial has a see-through design, which is the first time it has appeared in Rolex’s formal watches. Although some sports series and submarine series have used see-through designs in the past, as a dress watch, this is still quite controversial.
On the one hand, formal watches are about restraint and low-key, while see-through designs are too flamboyant. On the other hand, the movements of mechanical watches are not necessarily that delicate, and some even have obvious flaws due to workmanship problems. See-through designs will directly expose these problems.
But judging from the new Perpetual 1908 formal watch, Rolex is obviously not worried about this problem. This Cal.7140 automatic movement not only has the Superlative Observatory certification, but is also only 4.05 mm thick. It greatly improves the wearing experience while ensuring the performance of the watch.
From this point, we can see Rolex’s innovation in movement design. In the past, we always heard some jokes about luxury brand watches. For example, a certain brand’s watch movement is not even as good as a quartz watch.
This is an exaggeration, but it is true that luxury brands have many shortcomings in movements. In the past, they relied on outsourcing to solve problems. The launch of the Cal.7140 automatic movement this time marks that Rolex has begun to pay attention to movement research and development. This is a major change for the brand.
The new Perpetual 1908 formal watch has launched a total of four basic models and a model with a 950 platinum case and ice blue grain pattern. The market feedback is quite good, which shows that consumers still have a high degree of recognition of this watch. After all, it meets the needs of contemporary consumers in all aspects.
If Rolex formal watches in the past felt like wishful thinking of luxury brands, then the launch of Perpetual 1908 formal watches truly responded to the market and consumers. This move also marked the rise of the Rolex formal watch series.
Conclusion
In short, the launch of the Perpetual 1908 formal watch not only demonstrates Rolex’s breakthroughs in design and technology, but also accurately grasps consumer needs. As a formal watch that combines beauty and performance, it is really worth buying. What do you think of this watch? Welcome to share your views in the comment area, and don’t forget to like it!
