In recent days, Vacheron Constantin’s new Perpetual Calendar ultra-thin watch launched by Vacheron Constantin has caused quite a stir! This watch is not only elegant in appearance, but also profound in connotation. Most importantly, its pricing is actually “people-friendly” in the luxury market! What exactly makes this watch so special? Then read on and you will discover the new trends in the luxury market and the real needs of consumers.

Vacheron Constantin new watch

The luxury goods market has always been a big pie. Consumer demand has continued for many years, and high-end watch brands are part of it. Recently, Vacheron Constantin released the new Perpetual Calendar Ultra-Thin Watch of the All-Asia series. The launch of this watch not only further consolidates Vacheron Constantin’s position in the high-end watchmaking market, but also allows us to see new trends in the luxury market.

There are two versions of the new watch, namely 18K 5N pink gold and 18K white gold. The former has a dark blue dial and the latter has a burgundy red paint. As a high-end watch, Vacheron Constantin will naturally not disappoint consumers. Both versions have profound connotations and extremely high value.

Ultra-thin design

Let’s take a look at the 18K white gold model first. Its dial is burgundy red lacquered and decorated with sunray patterns in the middle, which is very beautiful. The white gold hands and inlaid hour markers make the entire dial look very smart. Because it is a perpetual calendar watch, there is a date window at three o’clock, and other display functions are distributed at four, eight, and twelve o’clock on the dial, showing the week, month, and moon phase profit and loss respectively.

In terms of movement, the new watch is equipped with Caliber 1120 QP/1 ultra-thin automatic perpetual calendar movement. This movement is only 4.05 mm thick. Its internal structure contains 36 gems and has a vibration frequency of 19,800 times per hour. Thanks to its ultra-thin design, the overall thickness of this watch is only 8.1 mm, which is very suitable for gentlemen who pursue low-key luxury.

In terms of case material, the new watch also uses 18K 5N pink gold or 18K white gold, and the barrel-shaped design is very classic. The diameter of the watch is 41.5 mm. Although it is not particularly large, it is also very in line with modern people’s aesthetics.

New trends in the luxury market

What attracts me most about the new watch is its pricing. 134,000 euros is equivalent to about 1.12 million yuan. This price is already very affordable in the domestic luxury watch market. The luxury market has always used high prices to create a sense of scarcity for consumers, but this new Vacheron Constantin product tells us with practical actions that high-end watch brands do not intend to continue to raise prices.

We cannot deny that the luxury market is hot, nor can we deny consumers’ continued demand for high-end watches, but the luxury market really no longer needs sky-high prices to attract consumers. As for this newly released Vacheron Constantin watch, it conquers everyone with its exquisite craftsmanship and elegant appearance, and its price makes people feel that it is worth the money.

Since Vacheron Constantin reinvented the classic Overseas series in 2016, it has successively released a number of new models, each of which can give people a bright feeling. This time, the new perpetual calendar ultra-thin watch perfectly combines aesthetics and practicality. It is high-end without losing its connotation. I believe it will be loved by many watch friends.

Conclusion

Vacheron Constantin’s new watches not only pursue the ultimate in design, but also give consumers a touch of warmth in terms of price. I sincerely feel that this is a reflection and transformation of the high-end market. Do you think this pricing strategy makes sense? Welcome to share your views in the comment area, and don’t forget to give it a like to support it!