Rolex’s turquoise watch caused quite a stir in the market, and many people even thought it was riding on Tiffany’s popularity. How attractive is this color? Let’s explore the story behind this watch and why it commands a fourfold premium on the second-hand market!

Rolex turquoise model

In 2020, Rolex launched a watch with a turquoise dial. This color is extremely hot on the market. The reason why it is so popular is that it is so similar to Tiffany blue that it can almost be said to be from the same mold. As we all know, Tiffany blue is a super IP in the jewelry industry. Its existence seems to symbolize love and happiness. So when Rolex launched this color for its watches, many people speculated that it was riding on Tiffany’s popularity.

Although Rolex denied this rumor, the market’s reaction was beyond everyone’s expectations. The premium for this watch has reached four times. It is even harder to find a watch on the second-hand market. This is probably the relationship between supply and demand.

Many watch lovers are troubled. Even if they have money to buy a Rolex, they cannot buy it because the queue time is too long. Some people even go directly to the chopping board of the store to finalize it. Maybe this is the only way to get their favorite watch as soon as possible.

Tiffany and Patek Philippe jointly name Nautilus

In 2021, Tiffany and Patek Philippe jointly launched a Nautilus series of watches. This series itself is the ceiling in the watch world. I think Patek Philippe no longer needs to ride on Tiffany’s popularity, because they themselves are already luxury goods among luxury goods. The price of the watch launched this time is as high as US$6.5 million, equivalent to more than 40 million yuan.

Such a price is astronomical even in China. It may be difficult for us ordinary people to own such a watch in our lifetime. Even if we have the money to buy it, we must consider whether our wallet can bear it. After all, this is not buying a house or a car, but buying a watch.

Although the price of this joint watch between Patek Philippe and Tiffany is ridiculously high, its attention and discussion in the market are unprecedented, because this watch uses Tiffany blue dial color, and this color is almost tailor-made for luxury goods. Even if you don’t have $6.5 million to put there, maybe you can buy derivatives of this color first.

Zenith DEFY series

Speaking of derivatives, here is a Zenith DEFY series 03.A3642.670/3690.M3642 watch, which also adopts a retro design style. The 37mm case is very suitable for women to wear, and it also takes into account the needs of some men’s watch enthusiasts.

The most attractive thing about this watch is its color, which can be said to be true Tiffany blue, and it is also very pure. It is said that this color was specially adjusted for this watch, and it is very representative in the entire watch industry.

Moreover, this watch also has a waterproof depth of 300 meters. It can be said that it is truly both fashionable and practical. Many young consumers place orders because of this.

Tudor Black Bay Series

In addition to Zenith, Tudor is also a good choice, especially its Black Bay series M79360N0024 watch. This watch also uses Tiffany blue tone, which is very eye-catching and symbolizes happiness.

The diameter of this watch is 41 mm. It is equipped with the MT5813 movement developed by Tudor. This movement is also a highlight of Tudor. It has very stable performance and has a 70-hour power reserve, which can be said to be very excellent.

Many young consumers are attracted by this, because when they buy watches, in addition to the brand, they are also more interested in the performance and cost-effectiveness of the watch.

Breitling Super Ocean

If you still think these brands are too expensive, then you might as well take a look at the Breitling Super Ocean Series A17376211L2S2 watch. This watch also uses a turquoise dial and has a retro design style, which is very in line with the aesthetics of today’s young consumers.

This watch has a diameter of 44 mm, which is relatively larger and more suitable for men to wear. It also has strong waterproof performance, and 300-meter deep diving is not a problem, and it also has a 38-hour power reserve.

Although it is not a top luxury brand like Patek Philippe, Breitling’s status in the professional field cannot be underestimated, and this Super Ocean Series A17376211L2S2 watch will definitely make you the focus of your circle of friends.

As retro designs become more and more popular in modern watches, high-end brands are co-branding more and more frequently, and some non-high-end brands are beginning to follow suit. Although they cannot provide consumers with real top-level enjoyment, they can already meet their needs in terms of performance and appearance, and most importantly, they are affordable.

Conclusion

It seems that the competition in the watch industry is getting more and more intense, and different brands are trying their best to attract young consumers. Although some watches are astonishingly expensive, there are also many cost-effective options. I wonder what you think of these watches? Welcome to share your views in the comment area, and don’t forget to like it!