In recent days, Hamilton and “Death Stranding 2” co-branded watches have been hard to find. Not only does it have a unique design concept behind it, but it also makes countless players crazy about it! How did this watch break tradition and successfully attract attention? Let’s take a look at the story behind this cross-border collaboration between gaming and fashion!

A hard-to-find co-branded watch

The watch is based on the Hamilton American Classic Series Burton, with a barrel-shaped case and an all-black exterior design, showing a futuristic style. The release of this watch was first announced on March 10, 2023, and the official launch time is set for June 26, which coincides with the release date of the game. It can be said that Hamilton has successfully broken the tradition of the watch industry through its cooperation with Hideo Kojima, the producer of “Death Stranding 2”, and appeared in the public eye with a new attitude. This attempt is undoubtedly a huge expansion of brand influence for Hamilton.

In addition, the successful release of this watch also reflects to a certain extent that the current consumer demand for unique limited edition products in the market has reached an unprecedented high level. Although there have always been many brands in the 10,000-yuan luxury watch market, there are still only a few that can really make consumers willing to pay for it. This limited edition watch jointly launched by Hamilton and “Death Stranding 2” has obviously done that. In the secondary market, it has become a premium model that luxury watch players are chasing after.

According to a watch collection enthusiast, he once took a fancy to an auction item of this watch. The starting price was only 8,000 yuan, but in the end it sold for a sky-high price of 15,000 yuan. This is enough to show that this watch has a very high collection value. And this value is not due to its own performance parameters, but because of the extremely popular game behind it.

“Death Stranding 2” is one of the most anticipated games this year. Its pre-sale stage has attracted a lot of attention and discussion from players. It can be said that its sales are no longer a problem to worry about. The improvement in sales has obviously boosted the popularity of Hamilton’s co-branded watch. Many gamers naturally hope to have this matching watch when buying games. The combination of the two will undoubtedly make the entire experience more perfect.

In terms of design, this watch also fully takes into account elements in the game, such as the innovative multi-faceted mirror, which is inspired by the transportation equipment in the game, and the orange second hand pays tribute to important time nodes in the game. In addition, the grainy dial design and arched case are also important elements in the game, and Hamilton has reinterpreted them in this way. It is no exaggeration to say that this is a truly thoughtful work.

It is worth mentioning that although this watch is based on the Hamilton classic series Burton, it does not compromise on the movement. Instead, it is equipped with the H10 automatic winding movement, which has a vibration frequency of 21600VPH and 25 jewel bearings. It has excellent performance and is anti-magnetic. In this way, even if it encounters strong magnetic field interference in daily wear, there is no need to worry about the time accuracy being affected.

The potential of combining games and fashion

From the perspective of the entire market, it is no accident that this Hamilton

Hamilton’s cooperation with Hideo Kojima is undoubtedly successful. They have broken the rules that have been formed for a long time in the watch industry and placed their products in a new consumption scenario. This is undoubtedly a new challenge for the brand, and it is also a huge opportunity. If this opportunity can be grasped, then the future development of the brand will surely make a qualitative leap.

At present, Hamilton has successfully taken the first step, and how to maintain popularity and continue to attract consumers is a question before them.

Conclusion

Hamilton’s attempt this time is really very visionary. It not only injects fresh blood into the watch industry, but also allows gamers to see the infinite possibilities of combining fashion and games. Do you think this kind of joint collaboration will become a future trend? Come and share your views in the comment area, and don’t forget to like it!