When it comes to luxury watches, many people’s first reaction is those classic precious metal styles, but the Odysseus all-honey gold watch launched by Lange in recent days breaks this inherent impression. This watch is not only unique in terms of material, but also integrates the day calendar function into it for the first time. Can luxury and sports really be perfectly combined? Come and see how this watch redefines luxury sports watches!

Lange launches first day-date watch

The brown dial of the watch has a large symmetrical date window, using the classic Lange font, and the design has a unique arc, showing the designer’s ingenuity in every detail. The first impression given by the appearance of this newly released Odysseus watch is luxury, and luxury is not just a simple accumulation of materials. The use of 750 honey gold enhances the luxury of the watch and also reflects Lange’s uniqueness in the selection of watch materials.

Lange used to give people the impression of producing complex function watches made of precious metals. Lange has been emphasizing this since the brand was rebuilt in 1994. Even in 2023, it is still difficult to see Lange’s steel case watches on the market. Even if there are, there are only a handful of them.

This newly released Odysseus all-honey gold watch (model 363.150) uses 750 honey gold as the main material of the case and bracelet. This is Lange’s first attempt at an integrated day-date watch. After being equipped with a screw-in crown, this watch has a 120-meter waterproof capability, which is a very good parameter among luxury sports watches. The vibration frequency of the movement has also been improved, reaching 4Hz, and the power reserve capacity has been increased from the previous 40 hours to 50 hours.

It can be said that this newly released Odysseus watch is a successful attempt by Lange in the luxury sports watch market. In the past, we always put sports watches and luxury watches on opposite sides. Now sports watches have become the mainstream of the market, and consumer demand is changing. If the brand cannot adjust its strategy in time, it is likely to be eliminated by the market, and Lange has obviously done this.

750 honey gold highlights luxury

Since its launch in 2019, the Odysseus series has successively launched stainless steel, 18K white gold and titanium metal models, but it does not have 750 honey gold material. This time it finally got its wish. 750 honey gold is K gold exclusively used by Lange. Its color is between gold and rose gold, and its hardness is very high. It is the most difficult material to make watches.

Because the hardness of 750 honey gold is very high, it is also very difficult to process. Generally speaking, this material is only used in special or limited editions. This newly released Odysseus all-honey gold watch is limited to 100 pieces worldwide. This limited sale strategy undoubtedly makes it more rare, and has more market value and collection value.

As sports watches become more and more popular, many traditional luxury brands have begun to transform and try to enter this market. In the past, luxury brands gave people the impression of being too flamboyant, while sports watches are relatively low-key, paying more attention to the wearer’s experience and meeting the needs of consumers through functional design.

Conclusion

Lange’s attempt this time is indeed eye-catching. The use of 750 honey gold and the strategy of limited sales are definitely a favorite among collectors. It seems that the boundaries between luxury goods and sports watches are becoming increasingly blurred, and brands must keep up with the trend in order to gain a foothold in the market. What impact do you think this change will have on the watch market? Welcome to share your views in the comment area, and don’t forget to like and support!