Do you know? Modern luxury brands are not only pursuing gorgeous appearance, but also starting to integrate sustainable development into product design! Brands like Chopard are telling us with practical actions that luxury goods can also go hand in hand with environmental protection. Want to know how they do it, especially the story behind that limited edition watch? Read on!
Sustainable Development of Modern Luxury Brands
When we talk about luxury goods, what often comes to mind is gorgeous appearance, expensive prices and a low-key luxury attitude towards life. Modern luxury brands are gradually changing this traditional impression. They are beginning to turn their attention to sustainable development, hoping to provide consumers with high-quality products while respecting nature and protecting the environment.
Chopard is one of the best. As a world-famous luxury brand, Chopard not only has profound attainments in jewelry, but also spares no effort in the field of watchmaking. The L.U.C Qualité Fleurier 20th Anniversary Limited Edition watch just released by the brand fully embodies this concept. The case of the watch is made of 18K gold that meets ethical standards, and the dial is decorated with wood that meets environmental standards.
Some people may say that even if luxury brands do not use materials that meet ethical standards, consumers are still willing to pay for them. What is the point of doing so?
In fact, Chopard has already given the answer with its own actions. The luxury goods industry needs to set a benchmark for sustainable development, and consumers also hope that the products they purchase can contribute to society and the environment.
Exquisite craftsmanship creates classics
In terms of the appearance design of the watch, the L.U.C Qualité Fleurier 20th Anniversary Limited Edition watch is also eye-catching. With a watch diameter of 39 mm and a watch thickness of 8.92 mm, it is as slim as possible while ensuring the performance of the movement. It is a watch that is very suitable for women to wear.
The retro brown calfskin strap is the finishing touch of this watch. It complements the 18K gold case and highlights the elegance of the wearer.
The most attractive part of the watch is its see-through case back. Through the sapphire crystal glass, we can clearly see the operation of the movement. This collision of visual enjoyment and aesthetic art is perfect.
Equipped with the L.U.C 96.09L automatic movement, which is only 3.3 mm thick, provides a 65-hour power reserve, and has been certified by Fleuritest and COSC. Such excellent movement performance is almost the first-line level in today’s watchmaking industry.
The watch is limited to 20 pieces and sells for 29,200 Swiss francs (approximately 262,000 yuan). Even for the rich, this is a large expense. But we believe that with this exquisite craftsmanship and classic design, many collectors will be willing to pay for it.
In 2005, Chopard released its first watch certified by Qualité Fleurier. At that time, it was almost a century since the brand was founded. Now a full 20 years have passed since 2005. This 20th anniversary limited edition watch has brought many classic elements back into everyone’s field of vision. It is both inheritance and innovation. It is the best interpretation of watchmaking craftsmanship.
Conclusion
Sustainable development has become a new trend in the luxury goods industry, and Chopard has proved with their actions that luxury and environmental protection are not contradictory. This change not only deserves our praise, but also triggers new speculations about luxury consumption. Do you think luxury brands should continue to pursue sustainable development? Welcome to share your views in the comment area!