Do you know? The combination of watches and racing cars can be so perfect! In recent days, Yulian has joined forces with the German classic car rally ADAC to launch a limited edition Noramin series calendar watch. This is not just a watch, but also a heritage of racing culture, with many surprising design details behind it. Want to know what’s so special about this watch? Come and learn more together!

Yulian joins forces with ADAC German Classic Car Rally

The watch brand Yulian recently announced that it will launch an in-depth cooperation with the German classic car rally ADAC to launch a limited edition Noramin series calendar watch. This cooperation is not only a tribute to the racing culture, but also reflects the unique needs of the watch market.

As a limited edition watch, the Noramin series calendar watch is priced at 21,600 yuan. Although it is expensive, the commemorative bottom cover that comes with it is still quite attractive. The bottom cover is engraved with a map of Germany and reliefs of Heidelberg, the starting and ending city of the ADAC rally, which is enough to make every car fan and watch fan feel this precious commemorative significance.

The Noramin series calendar watch is not only a timepiece, its design is also inspired by classic racing cars. The limited edition watches launched in 2023 and 2024 are inspired by the Porsche 911 S sports car and BBS RS wheels. The 2025 limited edition watch is based on the “big pie wheel” design, and the model is D016.407.16.030.08.

The watch market has strong demand for limited editions

The launch of limited edition watches must have its own market demand. This can be seen from the limited edition products launched by major brands every year. Some watch fans will even spend huge sums of money to purchase other products in order to get a limited edition watch. In exchange for a good relationship with the brand, they can obtain the qualification to purchase limited edition watches.

Yulian has obviously grasped this psychology of consumers, and frequently launches co-branded watches in cooperation with classic events. Although the quantity of each watch is limited, Yulian’s brand influence and design capabilities are enough for consumers to pay for it willingly, even if the price is high.

The most attractive thing about this Noramin series calendar watch is its silver matte frosted dial, which is simple and elegant without losing its unique charm. The 40mm 316L stainless steel case ensures the durability of the watch. You don’t have to worry about allergies or fading if you wear it for a long time.

The most interesting thing is that the outer ring of this watch is designed with 15 rectangular openings. The overall effect is very similar to that of a car wheel. The details are full of racing elements, which is very in line with the aesthetics of car fans.

Watch design will continue to explore racing elements

From the Nolamins series calendar watches, we can see Yulian’s design intentions. The 40 mm 316L stainless steel case, silver matte frosted dial, and outer ring design with 15 rectangular openings are very classic, and the calendar display on the dial is more in line with the needs of daily wearers.

The watch is equipped with Yulian’s classic UNG07.S1 self-winding mechanical movement, which not only has a 60-hour kinetic energy reserve, but is also equipped with a stop-second device. This design is very friendly for watch fans who like to adjust the time by themselves.

Yulian’s exploration in watch design is far from over. According to the brand, it may continue to incorporate more racing-related innovative elements into watch design in the future. We will wait and see.

Conclusion

I think Yulian’s limited edition watch this time is really well-intentioned. It not only looks stylish, but also fully considers the needs of car fans in its design. This kind of joint cooperation is not only a tribute to racing culture, but also a successful exploration of the watch market. Do you think a watch like this is worth buying? Welcome to share your views in the comment area, and don’t forget to like it!