In recent days, Chanel has launched a new J12 Bleu watch. The brilliance of blue ceramic is eye-catching! This watch not only breaks the dull impression of traditional luxury goods, but also perfectly combines luxury watches with jewelry. Wondering what makes this watch unique and how it stands out in the luxury market? Read on!

Chanel J12 series

When it comes to luxury watches, Chanel is definitely a brand that cannot be ignored. Its J12 series is widely loved by consumers. The success of this watch is mainly due to its unique design and the perfect combination of high-quality materials.

In the past, most of the watches launched by luxury brands were made of precious metals. Although the bezel and case looked exquisite, they always felt too dull.

Chanel’s J12 series of watches broke this tradition and used ceramic materials to enhance the brand’s status, especially colored ceramic watches, which are much more difficult to make than black and white ceramics.

This is why black and white ceramic watches often cost tens of thousands, while colored ceramic watches even cost over a million, because they are as valuable as jewelry.

Chanel has achieved the combination of luxury watches and jewelry to enhance its market competitiveness, and the J12 series is the best embodiment of this strategy.

J12 Bleu

Recently, the J12 series has launched a new watch – J12 Bleu. Blue is a color that represents depth and elegance. The J12 Bleu bezel is cut from 46 ceramic blocks, showing a “square diamond” effect, giving the entire watch a jewelry-like brilliance.

The blue ceramic of this watch was developed by Chanel for five years. The director of the watchmaking creative studio even said that the color of this ceramic is close to black, which can only be described as a darker blue.

Black has always been the most popular color for luxury watches because it symbolizes low-key luxury, while blue is more vibrant and energetic. Coupled with Chanel’s unique design, the overall visual effect of the new J12 Bleu is very outstanding.

With this color and design, J12 Bleu’s improvement in jewelry feel is not inferior to those of jewelry watches from top luxury brands.

The diameter of this watch is 38 mm, and the case is made of blue matte precision ceramics and stainless steel. It has a sense of weight without making people feel dull like precious metals.

Other styles of J12 series

In addition to the most basic model J12 Bleu, the newly released J12 series also introduces the “sapphire time scale” style. This design inlays the time scale with sapphire and weighs about 0.28 carats, which is very eye-catching.

At the same time, because of the inlay of the time scale, the watch cancels the calendar function, so that the overall effect of the dial is better, more concise and clear.

The price has also increased to a certain extent. The basic J12 Bleu is priced at 89,500 yuan, while the sapphire-set model costs 207,200 yuan.

This may be because sapphire is relatively expensive, and the elimination of this feature makes the entire watch more stylish and more in line with the aesthetics of high-end consumers.

It has been almost 20 years since Chanel launched the J12 series of watches. This series was once hailed as the most successful watch in the 21st century. Now it seems that this evaluation is still quite accurate.

The release of the new J12 Bleu marks another innovation and development of Chanel in the field of watchmaking, which is undoubtedly good news for the luxury watch industry.

As consumer demand for colored ceramic watches continues to rise, Chanel’s successful experience may lead the trend of the entire industry.

Conclusion

Chanel’s J12 series is really a classic among classics, especially the new J12 Bleu. The combination of design and material makes people want to own one. It is not only a watch, but also a work of art. Do you think this kind of jewelry-like watch will become a trend in the future? Welcome to share your views in the comment area, don’t forget