Have you ever felt uneasy about the after-sales service of your watch? You can afford luxury goods, but you don’t dare to wear them with confidence, for fear that you won’t get the care you deserve if something goes wrong. Longines’ global warranty service is like a shot in the arm. The promise of free repairs and long-term maintenance within 5 years gives consumers a lot of peace of mind. Want to know how this policy attracts many consumers to buy Longines watches? Read on!

Global joint warranty services enhance consumer confidence

As a luxury product, the most worrying thing for consumers is the follow-up after-sales service. Even if you are full of confidence when you first buy it, as time goes by, you will always uneasily speculate that if the watch malfunctions, the brand will ignore the product after the warranty period like some fast-moving consumer goods.

In response to this concern, Longines launched a five-year global warranty service in 2021. If any problems occur during the warranty period, they can be sent to a directly operated store for free repair. Even if the five-year warranty period is exceeded, consumers can enjoy two free maintenance opportunities for the movement.

As soon as such a policy came out, it immediately attracted the attention of a large number of consumers, and everyone expressed their intention to buy a Longines watch. Because this is not only a warranty commitment, but also a reflection of Longines’ confidence in the quality of its products. Consumers can fully imagine that if there is really a problem with product quality, five years is obviously enough time for the brand to notice and make improvements.

High frequency movement

In 2025, Longines will launch the first carbon fiber watch in the brand’s history, which belongs to the high-frequency precision observatory series. In most watches we have seen in the past, the swing frequency of the movement is generally around 1 Hz, which is why some consumers feel that the second hand seems to be stationary, because 1 Hz means that there is only one swing per second, and the human eye’s ability to capture is about 0.2 seconds, so if the frequency is lower than this range, it is basically imperceptible.

This Longines watch is equipped with the L.836.6 high-frequency movement, with a swing frequency of 5 Hz, which is equivalent to 5 swings per second. It not only ensures the accuracy of travel time, but also greatly improves the anti-interference ability of the movement. According to TIMELAB test data, the antimagnetic performance of this movement is even ten times that of the ISO 764 standard. Such performance is almost unimaginable.

Maybe many people are still unfamiliar with the design of this watch. It doesn’t matter. Let’s review the history of Longines.

The design inspiration of this watch comes from the UltraChron Diver diving watch launched in 1968. As the world’s first watch with a swing frequency of 5 Hz, its introduction has set off a big trend in the entire industry. Now, almost 60 years have passed since its introduction, and this technology has finally been inherited by Longines.

This new high-frequency watch continues the retro design style of the UltraChron Diver diving watch. The 43mm case does not put a burden on the wrist, and the 14mm thickness finds a good balance between beauty and movement space.

New materials solve allergy problems

Maybe you will say that 43mm is a bit big. My wrist is too thin and it is not suitable for such a watch case size. Don’t worry, with the development of technology, new materials have gradually become the standard for luxury watches.

In the past, watch cases were mostly made of stainless steel, gold and other metal materials. Although these look heavy, wearing them for a long time can easily cause skin allergies. And for some female consumers, they don’t like to wear watches that are too heavy because it will affect their daily life and work.

The case of this high-frequency precision chronometer series watch is made of carbon fiber for the first time. Carbon fiber is not only stronger than titanium, but also lightweight and has good thermal conductivity. It will not cause pressure on the wrist even if worn for a long time, and it also solves the problem of wearing allergies.

Conclusion

The global warranty service and high-frequency movement innovation launched by Longines this time are really eye-catching. Whether it is the after-sales guarantee that enhances consumer confidence or the wearing comfort brought by new materials, the luxury watch market has been revitalized with new vitality. Do you think this kind of service and technological innovation can change the pattern of the watch market? Welcome to share your views in the comment area, and don’t forget to give it a like!