In recent days, the domestic watch brand Shanghai Watch has shined on the international stage with its “Yingri Red” watch, and won the American Muse Design Gold Award! This news is really exciting. Is Guobiao really going to rise? This watch is not only elegant in design, but also contains profound cultural heritage. In particular, it is inspired by the magnolia flower and pays tribute to women’s independence and tenacity. It is so sentimental! Want to know the unique charm and story behind this watch? Come and continue reading!
Shanghai watch emerges
Recently, the domestic watch brand Shanghai Watch won the 2025 American Muse Design Gold Award for its full-flower “Sunshine Red” watch in the Modern Magnolia series. This is undoubtedly exciting news.
The American Muse Design Award was founded in 2015 and is one of the more influential design awards in the world. It focuses on recognizing innovative and forward-looking works in the fields of products, environment, vision and other fields.
Judging from the judging criteria, the winning works must not only have unique insights in design, but also have outstanding performance in practicality and humanity, which is precisely the weakest link in the design of many domestic brands.
So when we saw that Shanghai Watch’s “Yingri Red” watch won the grand prize, we couldn’t help but sigh: Chinese watches have finally made their mark on the international stage.
“Yingrihong” watch
The case of the “Yingri Red” watch is made of 316L stainless steel, plated with rose gold through the PVD process, and paired with a red bamboo pattern cowhide strap. The overall look is very elegant.
On the dial of the watch is a blooming magnolia flower, which represents female independence and tenacity. The time scales on the watch do not have scales, but use dazzling diamonds to mark the time. This design is not only beautiful, but also improves the overall style of the watch.
The “Reflecting the Sun Red” watch uses the simplest design to show the most gorgeous effect, just as its design inspiration conveys: white as snow, reflecting the sun and red.
As the city flower of Shanghai, the magnolia flower symbolizes women’s independence and tenacity, and the series of watches inspired by the magnolia flower launched by Shanghai Watch are undoubtedly a tribute to the charm of women.
This is not only a tribute, but also an inheritance and promotion of Shanghai culture.
inheritance and promotion
2025 will usher in the 70th anniversary of watchmaking in the great Eastern country, and it is also the 70th anniversary of the founding of Shanghai Watch. In such a landmark year, we look forward to Shanghai Watch being able to deliver a satisfactory answer.
Judging from the news that the “Yingrihong” watch won the American Muse Design Gold Award, national watches have begun to exert their efforts. The “Yingrihong” design concept perfectly interprets the combination of traditional culture and modern design. The magnolia flower of the great Eastern country has bloomed new vitality in the eyes of Westerners.
Maybe we can’t use “perfect” to describe this watch, but it has done things that many domestic watches have never done.
As a luxury product priced at only 16,800 yuan, the “Yingri Red” watch performs quite well in terms of materials and craftsmanship.
The 316L stainless steel case plus PVD rose gold treatment not only effectively prevents rust and corrosion, but also makes the entire watch look more noble and elegant.
The most exciting thing is the hour mark set with diamonds. Although there is only one, it is more eye-catching. At the hour, it is as beautiful as a shooting star streaking across the sky.
“Yingrihong” is not just a watch, it is more like a work of art, a work of art that can highlight the wearer’s taste and temperament.
Conclusion
I think the success of the “Yingri Red” watch is not just an award, it also represents the determination of domestic brands to rise confidently in the international market. It uses a simple design to deliver gorgeous effects, allowing us to see the future potential of domestic watches. What do you think of this watch? Is it really worth having? Welcome to leave a message in the comment area for discussion, and don’t forget to like and support!
