Do you know? At the just-concluded Geneva Haute Horlogerie Show, blue has become the most dazzling star. Major brands have launched new watches with blue as the main tone, as if to announce that a new trend is coming! The new products of TAG Heuer, Chanel, Zenith and other brands are even more eye-catching. What are the unique features of these watches? Come and take a look!

Geneva Haute Horlogerie Fair

The just-concluded Geneva Haute Horlogerie Show was a splendid event. All major brands tried their best to not only launch a series of new watches, but also gradually formed a new trend with blue as the main tone in addition to traditional styles. Although the popular color of the year in 2025 has been defined by Pantone as mocha mousse brown, in the watch industry, blue is the real trend vane.

Especially at this watch and clock show, blue dials, blue cases, blue straps… major brands have almost used blue elements to the extreme. This mainstream color that can be seen at a glance is not only an aesthetic expression, but also an unstoppable “new blue trend” in the watchmaking industry.

TAG Heuer

As the official timing brand of the F1 Grand Prix, TAG Heuer launched a new Carrera series chronograph (model CBS2212.BA0048) at this watch show. This watch not only looks elegant and fashionable, but the TH2000 automatic mechanical movement it is equipped with makes the performance of this watch guaranteed, and the power reserve reaches 80 hours. Under the influence of the new blue trend, the Carrera series watches boldly use blue dials, equipped with silver hands and hour markers, and the overall visual effect is very eye-catching.

And as an official timing tool, this watch performs very well in terms of accuracy and stability. It is a cost-effective sports watch.

Chanel

Chanel has become a big hit on social platforms with its J12BLEU series of watches. This watch not only has a classic appearance design, but is also very powerful inside. It is equipped with Caliber 12.1 self-winding mechanical movement developed by Chanel. The waterproof capability of this movement is also very good. The J12BLEU series watches have a waterproof rating of 200 meters.

It is worth mentioning that this series of watches not only launches a single model, but also launches a number of different models according to the needs of different consumers, which can meet the wearing needs of different groups of people.

Zenith

Zenith directly uses four blue watches to celebrate the 160th anniversary of the brand. Among them, the most recommended PILOT pilot series large calendar flyback watch (model 49.4002.3652/51.I009) uses the brand’s own blue ceramics. The dial is also blue and is equipped with the El Primero 3652 automatic winding movement. As the world’s first high-speed balance movement, this movement not only provides excellent travel time performance, but also has a flyback function, making timing more convenient.

The four new watches are all limited editions of 160 pieces, so those who like them should hurry up.

Summarize

It can be said that the new blue watches launched by major brands fully demonstrate their respective brand characteristics and innovative designs. In this watchmaking industry where tradition and modernity blend, blue has become the symbol that best represents new forces. With the continuous development of watchmaking technology, we may see more whimsical designs on watches in the future.