In the world of luxury goods, watches are not only recorders of time, but also carriers of emotion and value. The Portofino series “Lawrence” special edition watch launched by IWC this time not only allows you to lead the trend in fashion, but also integrates the spirit of charity into it to help children realize their dreams! Want to know the story behind this watch and how it can change children’s futures? Read on!

IWC supports charity

As a “luxury product” in the minds of many people, the real value of a watch lies not only in the symbolic meaning of the wearer, but also in the precise movement structure under the dial. The simpler the dial, the more complex the movement is. This is the charm of watchmaking.

IWC not only pursues unremitting pursuit of watchmaking craftsmanship, but has also never been absent from public welfare undertakings. On April 22, 2025, IWC will launch the “Lawrence” special edition of the Portofino series pointer calendar automatic watch. This watch is launched to support the work of the Lawrence Sports Charity Foundation. Since its establishment in 2000, the Lawrence Sports Charity Foundation has supported more than 300 projects in more than 40 countries around the world, helping more than 7 million children and teenagers.

This time IWC specifically supports the Harlem Figure Skating Organization to help girls improve their confidence and leadership through figure skating. Every year, the Harlem Figure Skating Organization trains more than 200 girls. In addition to figure skating, the curriculum also includes writing, reading, communication skills, financial knowledge and other courses, so that children can find themselves in all-round development and have more confidence and courage in their future life.

Watches convey positive energy

The IW359202 watch uses a 39mm stainless steel case, and the iconic Lawrence blue dial is very eye-catching. In addition to the hour, minute and second hands, the dial is also equipped with a pointer date indicator. Such an intimate design is not common in modern watches.

Regarding the movement of the watch, IWC is also unambiguous. This watch is equipped with the 35160 movement developed by IWC itself, with a 50-hour power reserve. On the back of the watch, we can clearly see the words “Laureus Sports Charity Foundation 25th Anniversary”. This is not only a commemoration of its 25th anniversary, but also an encouragement to this great cause.

Regarding this cooperation, Fan Sijia, chief marketing officer of IWC, said: “Over the past 20 years, we have maintained a close cooperative relationship with the Laureus Sports Charity Foundation. We work together to improve the lives of disadvantaged children.” Fan Sijia’s words revealed confidence in the future. I believe that in the coming days, the cooperation between IWC and the Laureus Sports Charity Foundation will continue to deepen and jointly support the growth of children.

Conclusion

I think this charity action by IWC is really worthy of praise. It not only demonstrates the brand’s social responsibility, but also allows us to see the beauty of luxury goods combined with love. What do you think? What role do you think luxury brands should play in public welfare? Welcome to leave a message in the comment area, let’s chat together!