Do you know? The Pink Moon in April 2023 is a mini full moon. The moon looks smaller, but this does not prevent it from becoming the new favorite of the fashion circle! Swiss Swatch took advantage of the situation and launched a limited edition MISSION TO THE PINK MOONPHASE watch, which is both environmentally friendly and beautiful. It is really exciting. Want to know what’s unique about this watch? Read on!
April’s Pink Moon and Mini Full Moon Astronomical Phenomenon
The Pink Moon in April 2023 is a mini full moon. At this time, the Moon reaches its farthest point in its orbit, its apogee, and therefore appears slightly smaller and dimmer than usual. A mini full moon is compared to a super moon, which is an astronomical phenomenon that occurs when the moon reaches perigee during a full moon. A super moon appears slightly larger and brighter than usual. The super moon in August 2022 attracted a lot of attention, especially the Mission to the Supermoon series of watches launched by Swiss Swatch at that time, which made many young consumers feel the integration of astronomy and watch culture.
Swiss Swatch’s new watch and the concept of sustainable development
At that time, many consumers were looking forward to whether Swatch would launch a new watch to commemorate the mini full moon in the future. The answer is yes. Swiss Swatch will launch the MISSION TO THE PINK MOONPHASE watch of the Bioceramic MoonSwatch series on April 1, 2023, to pay tribute to the annual Pink Moon.
As more and more watch brands choose environmentally friendly materials as the main materials for their watches, environmentally friendly watches have also become a trend in today’s consumption. This consumer trend also reflects today’s consumer focus on sustainability. Although many consumers don’t pay as much attention to fabric ingredients when buying watches as they do when buying clothes, Swatch’s focus on environmentally friendly materials this time is enough to show its intentions.
Limited time sale and purchase method of Pink Moon Watch
This watch will be officially released on April 1, 2023, and will be available for a limited time. In other words, this watch will not always be available after it is released, but will stop selling within a certain period of time. Purchase locations are designated Swatch sales points equipped with mini pink Rolling Planet cruise cars.
This time, in order to enhance the interactivity and participation of the brand, Swatch ingeniously launched a mini pink Rolling Planet cruise car and placed it at designated Swatch sales points. Consumers can find the cruiser through official social media and purchase it at the point of sale.
Purchase restrictions and special designs of watches
Each customer is limited to purchasing one new watch at each Swatch point of sale, so a purchasing dilemma arises. If you want to buy this new watch, you must follow Swatch’s official social media in advance to get information about the parade and sales points. If you want to buy a new watch, you need to queue up in advance.
In addition to the pink color scheme on the front, this new watch also has a mission statement engraved on the back, the moon pattern on the battery cover takes on a pink hue, and comes with a pink VELCRO® strap. All this highlights the uniqueness of this watch.
Innovation in watch functions and environmentally friendly materials
This MISSION TO THE PINK MOONPHASE watch is not just an ordinary watch, it also has a moon phase indicator and a pulse meter function. On its dial, there are two pink moons treated with SuperLumiNova, which correspond to the month and date respectively.
The case of this watch has a diameter of 42mm and is made of Bioceramic plant ceramic material. The so-called plant ceramics refer to a mixture of two-thirds ceramic and one-third biogenic materials. The new Bioceramic MoonSwatch series of watches launched by Swatch in 2022 is made of this innovative material. It is worth mentioning that this biosource material does not simply add vegetable oil, but uses plants to extract renewable ethanol to produce polymers, which are then mixed with ceramics to ultimately form Bioceramic plant ceramics.
This MISSION TO THE PINK MOONPHASE watch is not only an environmentally friendly watch, it also has the iconic features of the OMEGA classic Speedmaster series moon watch, including design elements such as a wide crown, black dial, and double pushrods. These design elements not only make this watch more beautiful in appearance, but also make it more functional and practical.
Conclusion
The Pink Moon watch launched by Swatch this time is not only eye-catching in design, but also at the forefront of environmental protection concepts. Such innovation is really worthy of praise! What do you think of this watch? Are you planning to get one? Share your views in the comment area!