The cross-border cooperation between Bulgari and Tadao Ando actually perfectly integrates the beauty of the four seasons with watch design! Can you imagine a watch that not only tells you the time, but also allows you to feel the changes of spring, summer, autumn and winter? Next, let us walk into this wonderful journey between the snake and nature, and see how these watches show the poetry of time and the elegance of women.
Cross-border cooperation between Bulgari watches and Tadao Ando
Since the beginning of last summer, when BVLGARI and architect Tadao Ando launched the SERPENTI series of watches, this snake-themed watch series has been attracting much attention. This is not the first time that a cross-border collaboration with an architect has incorporated architectural design elements into a watch, but it is rare for Bulgari to so perfectly combine the architect’s design concept with the watch and use the four seasons of nature as creative inspiration.
Unique design blends with the natural four seasons

Green aventurine, tiger eye stone, pink or white mother-of-pearl are inlaid with fine details to outline the changes and beauty of the four seasons. This design is reflected in the bezel, dial, etc. As the theme of the SERPENTI series, the snake is naturally an important element throughout. There are four watches in spring, summer, autumn and winter. A snake travels between the four seasons, perfectly combining the passage of time with the changes of the natural four seasons, showing the elegant posture of the snake wandering in nature.
Actors’ fashion interpretation and market influence
No matter how beautiful the watch itself is, it still needs someone to wear it. The performer’s temperament and style will have a direct impact on the watch. Fortunately, Bulgari found the right person. Not long ago, the BVLGARI SERPENTI series Tadao Ando special watch was fully released during the four seasons. Brand spokesperson Zhao Lusi, actor Gao Ye, actor Zhang Xiaofei, and actor Naran performed four limited edition watches in spring, summer, autumn and winter respectively.

Celebrity spokespersons and the market appeal of watches
As a popular little flower, Zhao Lusi appeared in a white dress paired with a SERPENTI SPRING LIMITED EDITION spring limited edition watch. She was gentle and yet agile, just like a flower wandering in the warm spring sun. This spring limited edition watch is inlaid with white mother-of-pearl petals, and the bezel is inlaid with pink aventurine. It is the pinkest one in the entire series. The snake head is made of gold and inlaid turquoise, echoing the flowers on the dial.
Gao Ye wore an elegant long skirt paired with a SERPENTI SUMMER LIMITED EDITION summer limited edition watch, showing her cool beauty. This watch is set with tiger’s eye stone inlaid with sun rays, and the turquoise of the snake’s head echoes the summer heat. The spirit snake meanders under the summer afternoon sun, as if enjoying the warmth brought by nature.

Zhang Xiaofei wore a black dress with a SERPENTI AUTUMN LIMITED EDITION autumn limited edition watch, showing the charm of a mature woman with an elegant and majestic image. This autumn limited edition watch is set with red aventurine maple leaves, and pink and white mother-of-pearl are used to create a lush fruit on the dial. The spirit snake wandering around during the autumn harvest is naturally a perfect image.
Actor Na Ran wore a black dress paired with a SERPENTI WINTER LIMITED EDITION winter limited edition watch, showing her mysterious and elegant beauty. This winter limited edition watch is inlaid with white aventurine snowflakes, and pink and white mother-of-pearl are used on the dial to create a quiet winter forest. The spirit snake wanders through the winter snow, leaving a trail of elegant footprints.

Tadao Ando’s design philosophy and the cultural connotation of watches
The four actors integrated Bvlgari SERPENTI series watches into their daily styles, showing women’s elegance with different temperaments. The performer has changed to a new face, but the concept of conveying the poetic resonance of nature in this series still continues. According to Tadao Ando, the four seasons of nature are the simplest and most real existence of human beings. By expressing the four seasons, he hopes people can re-examine the world around them and resonate with it. This design concept is not only reflected in architectural works, but also in these four special watches of the Bvlgari SERPENTI series.
Tadao Ando once said: “Time never stops passing. We cannot change this fact, but we can choose how to experience time.” These four watches are not only tools to record time, but also important carriers to feel the passage of time and experience every moment of life. By expressing the changing seasons, they help the wearer capture those fleeting but extremely moving moments. This design concept is profound and poetic, coinciding with the female power conveyed by the Bvlgari SERPENTI series.

It is worth mentioning that Tadao Ando was an architect and has a unique understanding of space, light, materials and other elements. He often introduces natural light to illuminate the interior space through large floor-to-ceiling windows, and at the same time creates a warm and comfortable atmosphere through the use of contrasting materials. This design philosophy is fully reflected in the Bvlgari SERPENTI series of special watches. By expressing the changing seasons, they not only record the passage of time, but also create an atmosphere that resonates with nature, allowing the wearer to more deeply experience the beauty of every moment of life.
The Bulgari SERPENTI series Tadao Ando special watch establishes a profound and poetic connection between time, emotion and nature by expressing the changing seasons. They are not only tools to record time, but also important carriers to feel life and experience every moment. As Tadao Ando said: “Time never stops passing. We cannot change this fact, but we can choose how to experience time.” The Bvlgari SERPENTI series special watches are an important tool to help us better experience the passage of time and feel every moment of life.

Conclusion
I think the Bvlgari SERPENTI series of watches is not just a simple timing tool, but also an expression of an attitude towards life. Through their combination with nature, they allow us to re-examine the passage of time and the beauty of life. What do you think of this design concept? Welcome to share your views in the comment area, or give this article a like, so that more people can see this elegance and agility!
