At the 2023 LVMH Watch Week, TAG Heuer brought a new purple Carrera series chronograph. This color has quite a cultural connotation! Purple has symbolized nobility and elegance in ancient times. Combined with the aesthetics of today’s young people, this 39 mm watch is not only comfortable to wear, but also eye-catching. Want to know the story and design inspiration behind it? Read on!
The launch and features of the Purple Carrera Series Chronograph
At the 2023 LVMH Watch Week, in addition to super complex watches full of dazzling skills, TAG Heuer also launched a new purple watch.
Yes, it’s purple, belonging to the new purple Carrera series chronograph.
There are two purple Carrera series chronographs launched this time, one of which is a tourbillon chronograph with more complex functions and a higher price.
What we are going to talk about today is this new purple Carrera series chronograph.
Its movement will be introduced in detail. Let’s start with the appearance of the watch.
Watch design and cultural connotation
This new purple Carrera series chronograph has the official model number CBS2219.FC6607.
The 39 mm case is a small size in the Carrera series, which is in line with the current preference of young watch fans for watch sizes.
The biggest highlight of this watch is naturally its purple design.
As a color, purple has represented nobility and elegance as early as ancient times, which has a lot to do with the Western cultural background.
In Eastern philosophy, purple also has a special meaning, such as the ancient prophecy that “purple energy comes from the east.”
“Purple Air from the East” symbolizes auspiciousness and nobility. With the 39 mm body and the weight of 39.6 grams, this watch not only has super wearing comfort, but also makes its design more in line with the aesthetics of today’s young people.
At the same time, the ancient prophecy of “Purple Energy Comes from the East” is integrated into the design of the watch, which also enriches its cultural connotation and enhances its collection value.
Obviously, this new purple Carrera series chronograph is not only a plaything for watch lovers, but also a fashion item for collectors.
Movement and functions of new watches
This new purple Carrera series chronograph CBS2219.FC6607 is equipped with a self-made Heuer02 (TH2000) movement and has a power reserve of 80 hours.
This movement is also the standard movement of the Carrera series chronograph. In addition to its chronograph function, it also has a double rattrapante function.
However, due to the thickness of the movement, this watch does not have a double rattrapante function, but uses a single rattrapante design.
Of course, as a chronograph movement, it still has timing, stop seconds, and reset functions.
Market positioning and wearing occasions of watches
This new purple Carrera series chronograph CBS2219.FC6607 is priced at RMB 51,300.
This price is not high for a 39mm Swiss brand chronograph, and can even be said to be a very friendly price.
The design inspiration of “Purple Air Comes from the East” comes from the four words “Purple Air Comes from the East” in the ancient prophecy. This not only gives this watch a symbol of auspiciousness and nobility, but also makes its market positioning clearer.
It is suitable not only for collectors to use it as part of their watch collection, but also for fashionistas to use it as an accessory to highlight their taste and style.
Regardless of whether they are collectors or fashionistas, I believe they will not refuse to own a watch that is both fashionable and functional.
Conclusion
This purple Carrera series chronograph really combines fashion and culture, suitable for all kinds of watch lovers and collectors. Whether it is for daily wear or a collection, it is very valuable. What do you think of this watch? Welcome to share your views in the comment area, and don’t forget to like and support!