A watch is not only a tool for telling time, but also a symbol of fashion! Have you ever thought that watch design can be combined with car elements to become so interesting? In this article, we will explore the charm of BVLGARI’s new Serpenti watch and see how it breaks the tradition and brings a new experience!

A new watch experience with cross-border design

In the watch industry, cross-border cooperation can be said to be an emerging trend. It is not limited to cooperation between different brands, but also designers are trying to integrate design concepts from other fields into watches. This bold attempt brings us a new visual and wearing experience. For example, the design concept of Maximilian Büsser, the founder of the Swiss independent watch brand MB&F (Maximilian Büsser & Friends), allows us to see the possibility of such cross-border cooperation.

The charm of BVLGARI Serpenti watch

But before that, Büsser had already applied automotive design elements to watches through the HM10 Bulldog watch launched in 2020. This watch is inspired by cars. The overall shape of the case is like a lying puppy, and the design elements of the car windows and lights are cleverly integrated into the hours, minutes and seconds display. The launch of HM10 Bulldog makes people wonder, can automotive design elements continue to be used in other watches?

Design and functionality of the new Serpenti watch

Fortunately, that question was answered this year. Not long ago, BVLGARI released a new Serpenti series of watches. It is not only a reinterpretation of the Serpenti series, but also a new attempt at cross-border design. As a classic series launched in the 1940s, Serpenti watches are inspired by snake-shaped designs and have become a symbol of charm in the female market. Although the new Serpenti released this time still continues the snake-shaped design concept, it has undergone subversive changes in its overall shape and function.

Materials and prices of the new Serpenti watch

The new Serpenti is available in three different materials and colors, including 18K rose gold with a green time display, grade 5 titanium with a blue time display, and black PVD stainless steel with a red time display. The appearance dimensions of the three watches are all 39 mm × 53 mm × 18 mm. The thicker thickness gives them a better three-dimensional feel when worn. In terms of materials, 18K rose gold naturally goes without saying, and the combination of grade 5 titanium and black PVD stainless steel gives consumers more choices. All three watches are limited editions of 99 pieces. The 18K rose gold version is priced at 152,000 Swiss francs, and the other two versions are both priced at 132,000 Swiss francs.

BVLGARI innovation in the field of fine watchmaking

Of course, the Serpenti series, as BVLGARI’s classic series, is naturally more than just appearance. The new Serpenti watches have also been fully upgraded in terms of internal movements. They all adopt a new double crown design, in which the right crown is responsible for time adjustment, while the left crown is responsible for winding and power reserve indication. In terms of movement, they are equipped with a manual winding movement developed by MB&F, with a power reserve of 45 hours, equipped with a 14mm suspended flying balance wheel, and the time display structure is a double dome design. The double-domed design creates a smoother visual experience between hours, minutes and seconds, while the 14mm flying balance wheel creates a more vivid picture when the movement is running.

Summary and future watchmaking trends

Of course, the most important significance of the new Serpenti watches lies in their innovative designs. They are not only a reinterpretation of the Serpenti series, but also a new interpretation of modern watchmaking trends. Suspended flying balance wheel, double dome design, 45-hour power reserve… all of this reflects BVLGARI’s exploration and attempts in the field of advanced watchmaking. And this kind of exploration and experiment will also become one of the development directions of the watchmaking industry in the future.

Conclusion

This new Serpenti watch is really eye-catching, especially its unique design and high-end materials. I really admire BVLGARI’s innovative spirit! Do you think this kind of cross-border design will be the trend of watches in the future? Welcome to share your views in the comment area, and don’t forget to like and support!