Do you know? Oris’s diving watch is not just a watch, it is a witness to history! From the classic design of the 1950s to today’s modern reproduction, what are the stories and innovations behind it? Today I will take you to find out and see how Oris perfectly combines classic and modern!

The history and innovation of Oris dive watches

In the history of the Swiss Oris brand’s diving watches, there is one watch that cannot be ignored, and that is the first Oris diving watch that was born in the 1950s and 1960s. Although its specific model cannot be verified, judging from the surviving data, the diameter of this watch is approximately 36 mm. The case is made of fine steel, and the black dial is equipped with large Arabic numerals. As for the calendar window at 3 o’clock, it echoes the popular design style at the time. It can be said that this is a diving watch with a strong flavor of the times.

Reproduction and market response

In 2015, in order to celebrate the 110th anniversary of the brand, Oris launched a 65-year-old replica of this diving watch, model 01 733 7707 406407. Its size has been increased to 40 mm and it adopts a modern design, but still retains a lot of classic elements. For example, black dial, Arabic numerals, red hands, etc. The case and strap also use a more refined polishing process. It is worth mentioning that the price of the 1965 replica diving watch is RMB 18,500, which is basically the same as the regular models in the series.

Movement and technological progress

This year is 1965, the year when the Oris diving watch first came out, so at this year’s Basel Fair, Oris released a new 65-year replica diving watch for the 60th anniversary, model 01 733 7772 4034Set. Compared with the previous 1965 reissue, the new work has made subtle adjustments in appearance design, and the time scale has changed from the original small version to a large version, which is closer to the historical original. In addition, the “Antishock” shock-proof mark at 6 o’clock has also been retained, while the calendar window has been cancelled. In this way, the overall retro atmosphere of the new work becomes stronger.

In terms of movement, the new work is equipped with the ORIS 733 movement, and the power reserve has been increased from the previous 38 hours to 41 hours. In this way, the vitality of the movement has been enhanced. It should be noted that the ORIS 733 movement is still the main basic movement of Oris, which is essentially an upgraded version of the ETA 2824-2 movement. Although it is not top-notch, its stability and durability are quite good.

Price strategy and brand positioning

The listing price of the 60th anniversary model of the 65-year-old Oris diving watch is RMB 18,500, which is consistent with the regular models in the series. This price is much cheaper than the replica models of top luxury brands, and it is also more expensive than many emerging independent brands. To a certain extent, this reflects Oris’s confidence in its brand value and market positioning, and it also hopes to attract a wider consumer group.

Oris already showed this confidence when it launched the 65-year-old replica diving watch in 2015. At that time, the retro-style diving watch market was still a blue ocean, but as big-name upstarts entered the market one after another, this blue ocean has now turned into a red ocean. Under such circumstances, Oris chose to continue to launch new products and maintain a stable price strategy, which shows its awareness of its own brand value.

The 60th anniversary model of the Oris 65-year-old replica diving watch is priced at RMB 18,500. It is worth mentioning that this new watch is not just a simple replica, it has made many improvements based on the prototype watch. For example, in order to improve wearing comfort, the new model has slightly adjusted the lugs, making the distance between the lugs wider and the overall visual effect more coordinated. For another example, in order to improve the power reserve of the movement, the new work thickens a spring in the movement.

Classic and modern consumer needs

The reason why the new work will adjust the time scale size is largely to better return to the historical original work. According to surviving data, the large Arabic numeral time scales used in the first Oris diving watch in 1965 are almost exactly the same size as the new ones. The “Antishock” shockproof mark at 6 o’clock also appeared for the first time on the first Oris diving watch in 1965, but the mark did not use uppercase letters at that time, but used the lowercase letters “antishock”. It can be said that the improvements in appearance design of the new work still respect the historical original work very much.

As a modern watch, the new watch has also made considerable improvements in the movement. For example, it is equipped with the ORIS 733 movement with a power reserve of 41 hours. The thickness of the movement has been increased, thus improving the power reserve of the movement. This improves the vitality of the movement to a certain extent, and also shows Oris’s emphasis on and innovation in classic movements.

Through the combination of classic design and modern technology, the new work not only retains a sense of history, but also meets the various needs of modern consumers for watches. This may affect the design direction of future Oris products.

Conclusion

The evolution of Oris diving watches is really impressive. The collision of classic and modern not only retains the charm of history, but also meets the needs of current consumers. What do you think of this replica dive watch? In this fiercely competitive market, is Oris’s persistence worthy of praise? Welcome to share your views in the comment area!