In recent days, the three major German watch brands have released new works, especially Lange’s LANGE 1 series, which has attracted the attention of many young people with its classic design and newly added pink elements. The golden ratio design of this watch makes people fall in love with it, but its price also makes people nervous. Want to know the unique charm and market positioning of the other two German watches? Then read on!
The unique charm of the three major German watch brands
Not long ago, Lange announced its new work for 2024, the Lange 1 series, with the model number 191.063. The domestic public price is ￥382,000. Although Lange is a relatively late German watch that entered the market of big Eastern countries, Lange 1 is loved by many watch friends for its classic design and golden ratio.
In fact, as the three major German watch brands, Glashütte Original and NOMOS also have their own audience groups. A few days ago, Glashütte Original released a new model in the Eccentric series. Let’s talk about these three new watches.
NOMOS Club Campus Endless Blue Watch
It is NOMOS’s new product – Club Campus Endless Blue. The domestic price is RMB 13,600.
The 38.5 mm stainless steel case has a polished bezel and frosted lugs and case back, making the overall design more youthful and energetic.
The date display window is at 3 o’clock, and the power reserve indicator is at 6 o’clock.
The time scales use Arabic numerals, the hour scales are smeared luminous, and the blue dial is very youthful.
The blue hands are also coated with luminous coating for easy reading at night. This watch has a waterproof depth of 100 meters and is suitable for daily wear.
On the back is the NOMOS classic oscillating weight, equipped with the DUW 4101 movement with a 43-hour power reserve.
This NOMOS Club Campus endless blue watch is very suitable for young people, and the price is very affordable. It is the first choice for many people to get started with German watches.
New work in Glashütte’s original eccentric series
Next is the new work of Glashütte’s original eccentric series – 19103010361, with a domestic public price of ￥386,000.
This watch uses a 42mm platinum case with hand-engraved front and back sides.
There is an off-center hour dial at 9 o’clock and a small seconds dial at 6 o’clock. It is equipped with Cal.9103 self-winding movement with a 45-hour power reserve.
This new work of Glashütte’s original eccentric series has done a lot in the engraving of the movement, and both the front and back sides are hand-engraved. On the front of the movement you can see the large date and off-centred hour dial, and the small seconds dial is located at 6 o’clock. Extensive engravings can be seen on the back of the movement. Although the price is not cheap, compared with Lange and Patek Philippe, with the same craftsmanship, Glashütte Original is still very cost-effective.
New works of Lange LANGE 1 series
It is a new product of the Lange LANGE 1 series – 191.063, with a domestic public price of ￥382,000.
The 41 mm 18K rose gold case is equipped with a self-made L121.1 movement with a 72-hour power reserve.
The LANGE 1 series is loved by many watch friends for its classic design and golden ratio. It is also Lange’s most popular watch in China.
The new work in 2024 adds pink elements to the dial, giving the originally calm design a touch of liveliness, which is very in line with the aesthetics of young people.
It is worth mentioning that among these three new models, the LANGE 1 series also has the longest movement power reserve time, reaching 72 hours.
Summary and changes in the German watch market
In the new works in 2024, we can see the respective characteristics and audience groups of the three major German watch brands.
Although the price difference is nearly 30 times, these three watches each have their own audiences and can meet the needs and preferences of different consumers.
In recent years, as German watches have gradually gained more and more recognition in terms of cost performance and design, they are gradually no longer simple substitutes for Swiss watches, but independent brands with their own unique style.
Conclusion
These three new watches have their own merits. The classics of Lange, the exquisiteness of Glashütte and the friendliness of NOMOS are really dazzling. However, I feel that although German watches are generally expensive, the craftsmanship and design behind them are definitely worth every penny. Which one do you prefer? Welcome to share your views in the comment area, and don’t forget to give it a like!