Have you ever wondered how to combine fashion and practicality in daily wear? Swiss Mido’s new helmsman series TV light shadow watch, with its slim design of only 10.5 mm and 72 hours of kinetic energy storage, brings you an unprecedented lightness experience! Let’s take a look at the ingenuity and innovation behind this watch.
The movement and design of the Helmsman Series TV Shadow Watch
Swiss Mido’s new helmsman series TV light shadow watch is equipped with Caliber 72 fully automatic mechanical movement. The kinetic energy storage can be up to 72 hours. The case is as thin as 10.5 mm, which is comfortable to wear. The overall design of the watch is light and elegant.
The Caliber 72 movement has been carefully polished and decorated with a “guilloche” pattern on the automatic disc. It shines brightly under the exquisite decoration and MIDO logo on the back of the watch. The movement uses a two-way winding mechanism and has a kinetic energy storage time of up to 72 hours.

Brand history and innovation of Swiss Mido watches
Swiss Mido watch was founded in 1918 and has a history of 105 years. Brand founder George Schaeren opened his first watch store in La Chaux-de-Fonds, Switzerland, and won the favor of customers with its high-quality service and affordable prices. Shortly thereafter, he decided to create his own watch brand – MIDO. Since 1918, Swiss Mido has produced more than 300 watches, all of which are designed and manufactured in Switzerland. The rich historical heritage nourishes the brand’s innovative design, making each watch both practical and artistic.

Features of the new generation Caliber 72 movement
In 2023, Swiss Mido’s new Helmsman series TV watch once again adopts the classic elements of the Helmsman series, reinterpreting the Helmsman series first launched in 1973, paying tribute to the original intention of the brand founder. The new generation Caliber 72 movement adds the application of Nivachron™ hairspring, demonstrating extraordinary reliability; at the same time, it optimizes kinetic energy storage and winding performance, making the watch more comfortable to wear.

The appearance and functions of the Helmsman series TV watch
The new helmsman series TV light shadow watch case is made of stainless steel, measuring 35 x 34.2 mm, with a gray and black gradient dial, with a black or beige case, and the hands and crocodile leather strap are dazzlingly orange. The watch is also available with a unique orange rubber strap and blue gradient dial version. The watch is only 10.5 mm thick, light and elegant, and suitable for daily wear.
The double-sided anti-glare coated sapphire glass mirror is an important symbol of Swiss Mido watchmaking, which can ensure clear reading in any environment. The SuperLumiNova white luminous coating on the hands and hour markers is also a tradition of Mido watches, which ensures that the watch remains clearly readable at night or in dim light.

Market response to the Helmsman series TV watches
The new helmsman series TV watch has been widely praised since its release. It not only inherits the classic design of Swiss Mido watches, but also innovates in technology, which is really hard to put down.

Conclusion
Swiss Mido’s helmsman series TV light shadow watch not only attracts attention in appearance, but also achieves a qualitative leap in movement technology. As a watch enthusiast, I think such a watch that combines beauty and practicality is really a good choice worth buying. What do you think? Welcome to share your thoughts in the comment area, and don’t forget to like and support!
