Have you ever thought about why IWC’s Portuguese series has always become a “star” in the watch industry? The release of this new watch is not only eye-catching in design, but also greatly improved in practicality and wearing experience. Whether it is the compact 40mm model or the majestic 42mm model, they are all players worth getting to know more about!
Introduction to the new IWC Portuguese series watches
IWC’s new Portuguese series watches have officially joined the ranks of new products in 2024, becoming the annual focus of the brand’s classic series.

The new watches are available in two sizes: 40 mm (model IW358404) and 42 mm (model IW501706). The thickness is 12.4 mm for the 40 mm model and 13 mm for the 42 mm model.
The 40mm model is equipped with the 82200 automatic movement, with a thickness of 12.4mm and a case diameter of 40mm. The design has three functions: small seconds dial, power reserve indicator dial and date window, but the layout is symmetrical, not square like the 42mm model.

IWC’s design philosophy and high-end positioning
The design of IWC has always been simple and bright, and its functions are clear at a glance. However, for high-end watches, in addition to practicality, more emphasis is placed on exquisite craftsmanship and the use of materials.
The case material of the new Portuguese series watch is 18K 5N red gold. The gold content is 1.5 times that of 14K gold. The density is higher than that of ordinary 18K gold, and the color is warmer and thicker.

And due to the use of a box-shaped sapphire crystal mirror, the overall look and feel of the watch is more integrated, improving the user’s wearing experience and practicality.
Market response and sales
The new watch was released for the first time at this year’s “Watches and Miracles” Haute Horlogerie Exhibition, and IWC also held a small trial event at the site.
The experience of trying it on was very good. The 40mm model was very comfortable to wear and had a good balance between thickness and weight.

If you are a fan of compact watches like me, then the 40mm model will be your cup of tea.
The 42mm model is more imposing, suitable for watch lovers who like large dials, and is also very comfortable to use.
Pricing and market positioning
The pricing of IWC’s new Portuguese series watches is also inconsistent with its positioning.
The starting price is 19,000 euros for the 40mm model and 27,000 euros for the 42mm model.
If you really want to buy it, prepare at least about 200,000 yuan. The 42mm model may be more expensive. However, at this price, you can basically buy IWC’s flagship product Ocean Time Silver Shark in the domestic second-hand market.

Conclusion
In short, this new Portuguese series watch reflects IWC’s high-end positioning in terms of craftsmanship and design. Although the price is not cheap, it is definitely a worthy investment for friends who like high-quality watches. Do you think this price is reasonable? Welcome to leave a message in the comment area and talk about your opinions. Don’t forget to like and support!
