Have you noticed that the craze for pink dials in the luxury watch market in recent days is simply unstoppable! From pink watch cases to pink watch straps, major brands are desperately trying to catch up with this new trend. And behind this trend, what secrets are hidden in consumer psychology? This article will give you an in-depth understanding of this topic, and take a look at how TAG Heuer’s new cooperation with F1 leads this trend.

The rise of pink dials and consumer psychology

Since the word “pink plate” came into being, the luxury watch market seems to have opened the door to a new world, with pink dials, pink cases, pink straps, etc. All of a sudden, major brands have launched pink series. It seems that overnight, pink has become the new favorite in the luxury watch market. It can be seen how enthusiastic consumers are in their pursuit of fresh elements, and it also reflects the consumer psychology of the current luxury watch market.

TAG Heuer’s new collaboration with F1

In 2025, TAG Heuer officially became the official timekeeper of F1, which means that from now on, the timing tool on the F1 field will be replaced by TAG Heuer, replacing the previous Rolex. Although this news has been announced in 2023, many people think that TAG Heuer is only temporary. As a result, an official F1 watch before 2025 becomes particularly precious.

Design and functionality of Monaco’s “Las Vegas”

In order to commemorate the F1 Las Vegas Grand Prix in November 2024, TAG Heuer launched the new Monaco “Las Vegas” limited edition as a farewell token. In addition to having a new appearance design, its movement has also been comprehensively upgraded.

As this year’s new model, TAG Heuer Monaco “Las Vegas” uses pink as the main color, which is the first time in the Monaco series. The pink dial is engraved with five neon-like decorations. This design is inspired by the neon lights flashing in Las Vegas at night. With a black-plated case and a pink dial, coupled with the bright neon effect, it can be said that this watch perfectly combines the trendy elements of the luxury watch market with the traditional design of the Monaco series.

The public price is 83,500 yuan. As a high-end model in the Monaco series, its price is not expensive. However, if we look closely at this watch, we will find that it has too many design elements and technical applications.

The history and collection value of the Monaco series

As we all know, the Monaco series is the world’s first square waterproof chronograph, so it itself has a high collection value. At the same time, as the official timing tool of F1, the Monaco series also has high market recognition. Now that TAG Heuer has launched the new Monaco “Las Vegas”, it is not difficult to guess how this watch will perform in the market.

The watch is made of titanium and has a very light body. In order to improve the wear resistance of the watch, TAG Heuer also black-plated this watch and used DLC carbon-like diamond coating. This coating technology can effectively improve the wear resistance and corrosion resistance of the watch.

Although this watch looks very “trendy”, it still maintains a 39 x 39 mm square case, which is the size that the Monaco series has always used. At the same time, this watch also adopts the classic “racing flag” design, which is very recognizable.

Different from the early Monaco series, the back of this watch adopts a transparent design, so you can clearly see the operation of the movement. This movement is the TAG Heuer TH20 automatic chronograph movement. It not only has a timing function, but also has the ability to store 80 hours of power, which is enough for daily wear.

The 2024 F1 Las Vegas Grand Prix will be held in November, and the release of this Monaco “Las Vegas” also means that the handover between TAG Heuer and Rolex has been completed.

Conclusion

After reading this article, I feel that the rise of pink dials is not only a fashion trend, but also consumers’ desire for personality and freshness. TAG Heuer’s Monaco “Las Vegas” limited edition also allows us to see the perfect combination of tradition and modernity. Do you think this watch is worth collecting? Welcome to share your views in the comment area, and don’t forget to like and support!