Can you imagine? A frog actually became a star in the calendar window of the watch! Today we are going to talk about this PPX Kermit co-branded watch in collaboration with Disney, and its sister model PPX Miss Piggy co-branded watch is definitely not to be missed. With a pink dial and heart-shaped hour markers, this watch is more than just a watch, it is the perfect embodiment of female charm. Want to know what makes this watch unique? Then read on!

Watch design inspiration and market segmentation strategy

If I told you that there is a frog in the date window of your watch, I would be lying to you. However, the watch we are going to introduce today actually has a frog in the calendar window, and it is also the star character of Disney in the United States – Kermit the Frog.

This frog is not only the protagonist of the Disney animated film “The Muppet Show,” but he also voiced and hosted the famous “The Muppet Show.” In 2023, Oris cooperated with Disney to launch the PPX Kermit co-branded watch, priced at RMB 23,200. As a non-limited sale product, friends who like it can place orders directly on the official website.

So the question is, as a women’s watch, how will the PPX Miss Piggy joint version perform?

Features of the PPX Miss Piggy co-branded watch

This year, the Swiss watch brand Oris and the Disney Company have joined forces again to launch a new PPX Miss Piggy co-branded watch, model number 01 531 7796 415807 8 17 05LC.

This watch uses a 34mm stainless steel case, and the dial color is pink, shiny, with a rainbow gradient effect. It should be noted that the PPX Miss Piggy co-branded version is the first time that the PPX series uses stainless steel. Previous products were made of ceramic or aluminum. The bezel and some links have been polished, with bright and matte surfaces complementing each other.

The dial design fully considers the needs of female consumers. The three o’clock and nine o’clock time scales are heart-shaped, and the twelve o’clock time scale is inlaid with a rectangular diamond. The overall dial design is bold, beautiful and confident, which coincides with Miss Piggy’s personality.

Miss Piggy is a key character in “The Muppet Show”. She is smart, brave, compassionate, loyal to her friends, and ruthless to her enemies. Known for her boldness, beauty, and confidence, she is a pink boar who likes to wear jewelry and luxury items.

Market reaction and future prospects

Some netizens joked that the PPX Miss Piggy co-branded watch is a “women’s exclusive money-attracting weapon”, demonstrating Oris’s sophisticated market segmentation capabilities. This sentence is not an exaggeration at all. Since the launch of the PPX series, ORIS has found new growth points. Men’s watches can no longer meet everyone’s needs, and the women’s market is equally vast.

According to public information, sales of the PPX series have increased by 45% since the launch of the first product in 2020. Among them, the purchasing proportion of female consumers increased from 20% to 40%. It can be seen that Oris has discovered the “New World” and is cultivating it well.

Technical specifications and features

It is worth mentioning that the movement of the PPX Miss Piggy co-branded version is based on Sellita’s ORIS 531 self-winding movement, with a power reserve of 42 hours. There is a circular window on the back of this movement, and the image of Miss Piggy can be clearly seen. The official price of this watch is RMB 23,200, and it is currently on the official website.

Conclusion

In short, the PPX Miss Piggy co-branded watch not only caters to the aesthetic needs of female consumers in design, but also finds new growth points in market segmentation. Oris’s operation is really amazing! Do you think this watch is worth buying? Welcome to scan or click to identify the QR code below and contact purewatches for consultation! Goods to version, guaranteed! Shipping, quality inspection, machine testing, cover opening, real-life video confirmation! Customer needs purewatches are met!