The Tissot Le Locle series has always been a popular choice for entry-level luxury watches, and this year at the Basel Watch Fair, the new green dial Le Locle series aroused heated discussion. This low-saturation green design will definitely make you stand out in the workplace! Want to know the unique charm and market response of this watch? Read on!
The charm and market positioning of the Le Locle series
The Tissot Le Locle series has been the first choice for new watch players and newcomers to the workplace since its release. With its reasonable price, elegant appearance and “sufficient” performance, Le Locle’s competitiveness is quite outstanding.
Because of this, this series has always maintained good market popularity.
The new Le Locle collection: the introduction of green dials
At this year’s Basel Watch Fair, the new green dial of the Tissot Le Locle series was officially unveiled.
It is worth mentioning that this new green disk is not a bright grass green, but a low-saturation color system that favors olive green and dark green, which is more restrained and calm.
The men’s model is 39mm and the women’s model is 29mm. The women’s model is also inlaid with 12 brilliant diamonds at the 3, 6, 9 and 12 o’clock.
PRX series success and brand innovation
You know, when Tissot reappears in the PRX series in 2021, everyone’s most intuitive feeling about this luxury sports watch is: it looks good and is cheap.
Not only is the price of PRX affordable, but also because it has an integrated chain strap, an exquisite case and a luxurious appearance design. It is almost impossible to find a rival for such a watch within 10,000 yuan.
Therefore, after the PRX was re-engraved, Tissot officials also launched many watches with different materials and colors, which have become the current “traffic password”.
Market changes and brand response strategies
At this year’s Basel Watch Fair, the 2025 Tissot classic series Le Locle new products were officially released, among which this new green dial Le Locle is the biggest highlight.
It breaks the previous Le Locle design style, adopts a popular green dial, and is inlaid with an 18K gold “dog tooth ring” at the 12 o’clock position, which is very eye-catching.
This is also the first time that Tissot has used “popular elements” in a classic series since the re-engraving of the PRX series in 2021. It can be said that the successful experience of the PRX series has inspired Le Locle’s innovation this time.
New design and market competition of Le Locle series
This also fully demonstrates the Tissot brand’s flexible response to market changes.
Its powerful Locke series has always had good market popularity. Among first-time watch players and newcomers to the workplace, it has become the first choice of many people with its affordable price and stable appearance design.
However, since 2018, the trend of “green bezels must be on fire” has spread. Under the influence of this trend, many luxury sports watches and formal watches with green dials have seen an increase in prices.
Therefore, the Le Locle series has not released a new game since 2020. In this case, it seems a bit “outdated”.
The movement and power system of the new Le Locle
However, with the release of this year’s new Le Locle series of green disks, this situation has finally improved.
The new Le Locle green dial men’s model uses a 39mm stainless steel case. The lug lines still maintain the classic style, and continue the two processing techniques of silver brushing and polishing.
The newly introduced green disk has low saturation, giving people a sense of calmness and restraint. It is similar to olive green and dark green, giving people a fresh feeling without losing the luxurious atmosphere.
The 3, 6, and 9 o’clock positions are all Arabic numerals, while the 12 o’clock position is an 18K gold dog-tooth ring, which is very eye-catching.
The words “Powermatic 48” are also printed at the 6 o’clock position to indicate the vibration frequency and power reserve of the movement.
The first introduction of precious metal materials
The female model has a small diameter of 29mm, also uses a low-saturation green disk, and replaces the dog tooth ring at the 12 o’clock position with diamonds. At the same time, the 3, 6, and 9 o’clock positions are also inlaid with diamonds, giving the overall luxury a stronger feel.
In terms of power, the men’s model is equipped with the Powermatic 48 movement with a vibration frequency of 28800VPH and a power reserve of 48 hours, while the women’s model is equipped with a Powermatic 80 movement with a vibration frequency of 21600VPH and a power reserve of 80 hours. Both are Tissot’s own movements.
The new direction and future of the Le Locle series
In addition to these two brand-new green plate Lilocks, there is also a new product that has also caused heated discussion.
The men’s model uses an 18K rose gold pitted bezel, matched with a white enamel dial. This is also the first time that precious metal materials have been introduced into the Le Locle series.
And it has been certified by the Swiss Official Observatory (COSC). The daily error of the movement does not exceed 5 seconds. At the same time, its vibration frequency reaches 28800VPH and the power reserve is 48 hours.
As the first innovative work of the classic series Le Locle, the new green dial men’s model fully demonstrates luxury and diversity by introducing a more vibrant green dial and a more luxurious precious metal bezel.
All of this stems from the successful experience of the PRX series. In the future, Tissot’s classic series may continue to explore more possibilities.
Conclusion
This upgrade of the Le Locle series is really a successful innovation. It not only keeps up with the trend, but also maintains the classic temperament of the brand. For those who are new to luxury watches, this green dial watch is definitely worth considering! What do you think of this change in Tissot? Welcome to share your views in the comment area, and don’t forget to like and support!