Vintage-style watches have become hugely popular in the market in recent years, and Citizen has successfully capitalized on this trend with its Tsuyosa collection. In 2025, Citizen launched the highly anticipated Tsuyosa 37mm compact watch, providing consumers with more diversified choices. This watch not only continues the classic design of the Tsuyosa series, but also attracts young users and female consumers through its smaller size.
Since its debut in 2022, the Tsuyosa series has quickly become popular with its unique “power” naming and design style inspired by the 1980s. The bright colors, sturdy automatic movement and affordable price make it a popular choice in the entry-level mechanical watch market. However, the original 40mm version, while well received, was a bit too large for some users. To this end, Citizen listened to consumer feedback and launched a 37mm version to meet the needs of those pursuing compact watches.
Appearance design and details
The new Tsuyosa 37mm almost completely copies the design of the 40mm version in appearance, only the diameter is reduced, and other specifications remain the same. The tonneau-shaped case, the slightly recessed crown at 4 o’clock, the transparent back and the alternating brushed and polished finishes are all retained. The dial is delicately polished, equipped with three-dimensional time scales and a large amount of luminous material to ensure that the time can be read clearly under any lighting conditions. In addition, the magnifying glass design above the date window is closer to the edge, making the visual effect more refined.
Currently, the 37mm version is available in three color options: dark green, pastel pink, and ice blue. Each dial shows a unique temperament, especially the ice blue dial, which was highly sought after in the 40mm version and is still attractive in the 37mm version.
Wearing experience and comfort
Despite being 11.5mm thick (0.2mm thinner than the 40mm version), the Tsuyosa 37mm is very comfortable to wear. This is due to the ingenious design of the case: the back of the case is thicker, while the edge of the case is thinner, and the position of the bracelet is higher, so it does not look bulky when actually worn. The bracelet adopts a presidential style round link design, which is soft and flexible, with a folding clasp and quick release function, and it is also very convenient to fine-tune the length.
Movement performance and cost performance
The Tsuyosa 37mm is equipped with the same 8210 automatic movement as the 40mm version, with 21 jewels, 3Hz frequency and a power reserve of approximately 42 hours. Although the official accuracy is -20/+40 seconds/day, actual performance is often better than this standard. In addition, although the movement decoration is relatively simple, this configuration is satisfactory enough for an entry-level watch priced at only 299 euros.
Summarize
Citizen Tsuyosa 37mm is a watch that combines retro charm with modern craftsmanship, suitable for consumers who pursue an elegant and sporty style. Whether used as a daily wear or as a gift, it shows a very high cost performance. If you’re looking for a mechanical watch that’s beautifully designed, affordable, and comfortable to wear, consider picking up the Tsuyosa 37mm.