Have you heard about the crossover between Oriental Lions and “Peanuts”? In order to celebrate the 75th anniversary, the Oriental Lions actually found everyone’s “old friends” from childhood – Charlie Brown and his friends! This limited edition watch is not only unique in design, but also full of nostalgia. It will definitely bring back your memories. Come and take a look!
Oriental Lions’ 75th Anniversary and First Collaboration with “Peanuts”
The Oriental Double Lion watch brand celebrates its 75th anniversary in 2023. For this reason, it has found a special partner, which is the well-known “Peanuts Comics”.
Yes, it is the comic with classic characters such as Charlie Brown, Lucy, and Snopes.
Brand influence and cultural phenomena
Oriental Double Lion gained a global reputation for the quality of its homemade mechanical watches, and Peanuts became a global cultural phenomenon. Being able to cooperate with them on the occasion of this 75th anniversary, Oriental Double Lion has earned enough attention.
Design and features of limited edition watches
This collaboration has launched 4 limited edition watches, all of which are printed with the words “Orient 75th Anniversary” and the 75th Anniversary Peanuts™ logo, and come with specially designed commemorative packaging boxes.
These 4 watches are from the classic series, contemporary series and sports series of Oriental Double Lions. The details are as follows:
Peanuts™ x Orient Bambino 38 (white dial, limited to 7,800 pieces, priced at €399.99)
Peanuts™ x Orient Bambino 38 (cream dial, limited to 3,100 pieces, priced at €399.99)
Peanuts™ x Orient Semi Skeleton (limited to 1,900 pieces, priced at €449.99)
Peanuts™ x Orient Mako 40 (limited to 3,800 pieces, priced at €449.99)
Peanuts™ x Orient Mako 40 Watch Features and Design
Among them, the Peanuts™ x Orient Mako 40 is the only watch from the sports series. It is limited to 3,800 pieces and sells for 449.99 euros.
This watch has a diameter of 40.4mm and a thickness of 13.2mm. It is equipped with the F6922 movement developed by Orient and has 200 meters of waterproof performance.
As a diving watch, the Peanut Puppy Schnauzer on the Mako 40 does not always face the sea, but faces the beach. It seems to be preparing to go surfing.
The dial has the words “75th Anniversary” printed at 6 o’clock, and the Peanuts™ logo at 6 o’clock replaces the words “200 meters underwater” that are common on diving watches.
The impact of cross-border cooperation on the market
This kind of cross-border cooperation is not common in the watch industry, and it also demonstrates the new ideas of Oriental Lions in innovation and marketing.
In the future, more brands may try such cooperation, such as combining their popular styles with film, television, animation and other IPs to attract fans of the two major brands.
Design details and fan appeal
This cooperation watch shows the combination between the brand and comics through various design details, such as:
The top of the crown of the Mako 40 is engraved with a Snopes pattern;
The hollow part of Bambino 38 shows Lucy’s smiling face;
The hands on the Semi Skeleton are shaped like Snopes.
This kind of detailed design fully demonstrates the integration between the two brands and attracts fans of “Peanuts Comics” to buy it.
Details of other styles
The Peanuts™ x Orient Bambino 38 is available in white and cream dials, with limited editions of 7,800 and 3,100 pieces respectively, both priced at 399.99 euros.
As a classic series of Bambino 38, this watch has a diameter of 38.5mm and a thickness of 11.5mm. It is equipped with Orient Cal.F6722 movement, has a calendar display function, and can be wound manually.
The Peanut puppy Schnauzer on the white dial appears in a lying position, with Peanut and a snowboard next to it. The scene looks very laid back.
The Peanut Puppy Schnauzer on the cream dial is smiling. There are also peanuts and snowboards beside it, but the overall look is warmer.
Both Bambino 38s are equipped with cowhide straps, and the limited editions feature “75th Anniversary” and the 75th Anniversary Peanuts™ logo on the back.
The design and market response of the semi-hollow series
The Peanuts x Orient Semi Skeleton watch is limited to 1,900 pieces and costs 449.99 euros.
As a semi-skeletonized design in the contemporary series, this watch shows the running status of the movement through the hollow part, and also shows Lucy’s smiling face.
It has a diameter of 39mm and a thickness of 12.5mm. It is equipped with the Orient Cal.F6724 movement, has a calendar display function, and can be wound manually.
The hollow part at 6 o’clock above the dial is the outline of Lucy’s smiling face, while the part below her smiling face is the rotating gear of the movement.
This kind of design not only shows the running status of the movement, but also integrates comic characters into it, which can be said to be very attentive.
This Semi Skeleton is also equipped with a cowhide strap, and the limited edition has the words “75th Anniversary” and the 75th Anniversary Peanuts™ logo printed on the back.
Conclusion
This cooperation between Oriental Lions and “Peanuts” is really a wonderful idea. It not only makes the watch more collectible, but also makes the brand image younger. As a watch enthusiast, I find this kind of cross-border collaboration very interesting. What do you think? Have you been attracted by these limited editions? Welcome to share your views in the comment area, and don’t forget to give it a like!