When it comes to watches, what do you think of? Is it the precise movement or the stylish appearance? Today we are going to talk about Maurice Lacroix’s Cal.ML115 automatic movement. This movement not only has a vibration frequency of up to 28,800 times, but also provides a 38-hour power reserve, which is really exciting. Want to know the charm of this movement and the unique style of Maurice Lacroix? Then read on!
The charm of Cal.ML115 automatic movement
The mechanical version is equipped with Cal.ML115 automatic movement with a vibration frequency of 28,800 vph and a 38-hour power reserve. The design style of this series is simple and elegant, and it provides two steel shell styles of 36 mm and 40 mm, with a thickness of 10 mm.
The creation and development of Maurice Lacroix
Maurice Lacroix was founded in 1975 by the Desco von Schulthess watchmaking company and initially produced watches for other brands. Over time, Maurice Lacroix gradually developed its own unique style and design philosophy.
Design and style of the 1975 series
The 1975 series dials are available in three classic colors: black, blue, and silver. The blue and silver dials have a sunbrushed pattern, and the black dial has a glossy design. The cases of this series are polished and brushed, adding a sense of sophistication to the details.
The positioning and price of Maurice Lacroix in the market
The 36mm and 40mm belt styles are priced at HK$9,800, and the chain belt style is priced at HK$11,000, maintaining a high cost performance. Maurice Lacroix gained popularity in the 1990s due to its reasonable prices and attractive designs, and became an independent company in 2001.
Aikon series and luxury sports watch market
The Aikon series is Maurice Lacroix’s best-selling series, successfully catering to the craze of the luxury sports watch market. The success of this series lies not only in its design, but also in its high cost performance and comfortable wearing experience.
A new interpretation and future outlook of the 1975 series
In 2023, Maurice Lacroix celebrates its 50th anniversary and launches the new 1975 series. This series combines tradition and modernity in design and is suitable for business occasions. As market demand changes, Maurice Lacroix will continue to explore new designs and technologies to meet consumer needs.
Conclusion
Maurice Lacroix has already occupied a place in the market with its simple and elegant design and high cost performance. Especially the success of the 1975 series and Aikon series has made people look at this brand with admiration. What do you think of the design and market positioning of Maurice Lacroix? Welcome to leave a message in the comment area for discussion, and don’t forget to like it!
