In recent days, at the “Watches and Miracles” watch exhibition, Rolex released a new Land-Defender watch, which attracted the attention of countless watch fans. This watch not only continues the classic design, but also makes bold innovations in color and material. It is truly a representative of both fashion and practicality. Want to know what other surprises this watch has? Come and learn more together!
Rolex new product release
At the just-concluded 2025 “Watches and Miracles” watch exhibition, Rolex attracted the attention of many watch fans as in previous years and released a new Land-Defender watch. The Land-Defender watch is a classic style in the Rolex series. The newly released Land-Defender watch not only continues the classic, but also carries out diversified improvements and innovations, truly achieving full coverage of sea, land and air. In addition to the land-based watches, Rolex has also released many other series of new watches. Let’s take a closer look.
Oyster Perpetual GMT-Master II
It is the Oyster Perpetual GMT-Master II series that we are very familiar with. This series of watches has been launched in multiple versions before. The new model released this time is made of 18K eternal rose gold, which is very luxurious. It is also equipped with the 3285 movement independently developed by Rolex and has a calendar function. This function is still very practical for daily wear.
The white gold model uses Cerachrom ceramic material as the dial for the first time. We have seen many Rolex series with black and white ceramic dials before. This time, a colored ceramic dial finally appeared. This design is very bold and eye-catching.
Oyster Perpetual Datejust 31
The next thing I want to talk about is the new Oyster Perpetual Datejust 31 watch. This watch also uses 18K gold to make the case. The most attractive part is its dial. This gradient red PVD dial is very eye-catching in the sun and is inlaid with 10 diamonds and 46 round diamonds. The level of luxury is self-evident. Wearing such a watch when going out is definitely a symbol of status and taste.
Oyster Perpetual Navigator
The Navigator has a bright green dial, which is also very eye-catching. This watch is equipped with Rolex’s own 9002 movement, which has an annual calendar function. The Navigator series has always been focused on practicality. This new model continues this feature and is very suitable for friends who like flying and sailing.
Land type
The newly released land-based watches come in two sizes, three materials and three dial colors. There are a total of 10 models for consumers to choose from, which is very considerate. These models are equipped with the 7135 high-frequency movement, which has excellent performance. In addition to the classic black and white dial, the new model also adds four colors: PVD gradient red, lavender purple, sand beige and pistachio green, which is more in line with the aesthetics of young consumers.
Cosmograph Daytona
What I want to talk about is the new model of the Cosmograph Daytona series. This 18K gold watch is equipped with the 4131 movement. The dial is turquoise blue, which is very beautiful. This series of watches has previously launched many classic works, which can be said to be the treasure of Rolex. The release of this new model has given the entire series new vitality.
To sum up, Rolex continues to lead the industry trend in new product releases. Whether it is design or technological innovation, it shows the style that an established luxury brand should have.
Conclusion
Rolex’s new products are really eye-catching. Whether it is material or design, they all show us the ultimate pursuit of luxury. As a watch lover, which of these new watches do you find most attractive? Welcome to share your views in the comment area, and don’t forget to give it a like!