In recent days, Cartier has brought us a new surprise and launched a new Tank à Guichets watch. This watch not only carries the brand’s watchmaking tradition, but also provides us with a unique way of perceiving time in the fast-paced modern life. Do you want to know the story and design philosophy behind it? Come and see how this watch perfectly combines history and modernity!

Cartier Tank à Guichets watch

Recently, the luxury brand Cartier officially released the new Tank à Guichets watch. This watch is equipped with the 9755 MC manual winding mechanical movement, which represents the brand’s deep heritage in the field of watchmaking. The new Tank à Guichets has launched two models. One is a replica of the appearance of the 1928 watch, and the other continues the design style of the 1930s.

The launch of the Tank à Guichets watch seems to be a response to modern people’s guesses about how to obtain time. Because in this fast-paced era, it seems that it is becoming increasingly difficult for people to obtain time, but the traditional art of watchmaking quietly solidifies time on the dial. This is perhaps the most essential difference between the two.

Cartier began producing Tank à Guichets watches in the 1930s. At that time, its name was still called “Tank Normale”. It was later renamed Tank à Guichets as we know it today. The reason why this watch has become a classic is largely due to its unique design concept.

In 1997, in order to celebrate the 150th anniversary of the founding of the brand, Cartier specially launched a limited edition of 150 platinum watches for this series of watches. Among them are many large models that are coveted by collectors and watch lovers.

The launch of the new Tank à Guichets watch is undoubtedly a tribute to history, and it is also an exploration and innovation of future design directions. Pierre Rainero once said that Tank à Guichets takes the brand’s simple style aesthetic to a new level and can display time through only two windows, which is rare in the watchmaking industry.

Moreover, this watch also uses cases of different materials, including stainless steel, gold, rose gold, platinum and other materials. The different materials show the diversity and uniqueness of Cartier’s watch design.

Looking back at the history of the Tank series of watches, we will find that its actual appearance dates back to 1917. At that time, Louis Cartier had already begun to create square watches for customers according to his own design concept, and its original name was actually “Tank Normale”. It was not until 1919 that it was officially changed to the Tank series as we know it today.

Then we discovered that it turned out to be the benchmark for the entire watchmaking industry. Many brands began to imitate Cartier’s design. However, the design of the square case with jumping hour mechanism and digital display time was really too classic at the time.

Conclusion

Cartier’s Tank à Guichets watch is truly a classic, with both historical heritage and modernity. It is not only a watch, but also an attitude towards life, reminding us to cherish time in the fast pace. What do you think of the design of this watch? Welcome to share your views in the comment area, and don’t forget to give it a like to support it!