In recent days, Rolex has caused trouble again! The color matching of the new Oyster Perpetual watch is really eye-catching. The fresh colors of lavender purple, beige, and pistachio green simply inject fresh blood into the watch industry. Not only are these colors on-trend, they will make you the center of attention in any occasion. Want to know what other highlights of this watch are worthy of attention? Then read on!

A new chapter for Rolex watches

Recently, watch enthusiasts were delighted to find that the detailed information of the new Oyster Perpetual watch on Rolex’s official website has been quietly updated. This newly released watch in 2023 introduces fresh and elegant colors such as lavender purple, beige, and pistachio green into the series for the first time. This has never been seen in previous designs, marking the opening of a new chapter in the series. These colors are also in line with current fashion trends and demonstrate Rolex’s innovation in the use of color in watches.

This updated watch still maintains the consistent style of the series, equipped with an Oyster case, equipped with an automatic winding movement, and has good waterproof performance. Although the appearance has not changed much, the introduction of new colors has undoubtedly injected new vitality into this classic series.

Oyster Perpetual Watch

Since its release in 2020, the Oyster Perpetual watch has received heated discussions for its bright and full macaron color dial, and some netizens even ridiculed it as the incarnation of “Pokemon” or “Calabash”. Its bright colors and fresh and elegant style are very in line with the aesthetics of young consumers, and this group is the target of luxury brands.

The Rolex brand has always been known for its low-key luxury. There are already many competitors in the high-end watch market, so the brand has to consider competitiveness even in the high-end market. The pricing strategy of the new watch obviously takes this into consideration.

According to the official website information, the price range of the new watch is between 47,300 yuan and 54,200 yuan. Although it is not cheap, it is still within the affordable range for new players and is more in line with Rolex’s consistent pricing strategy. In addition, the new watches are equipped with Oyster buckles, which not only improves the overall appearance, but also enhances wearing comfort.

Oystersteel case

From the perspective of movement, the new 36/41 mm watch is equipped with Rolex’s newly developed 3230 movement, which is also one of the brand’s most advanced movements. The movement provides a 70-hour power reserve, far exceeding industry standards, and has excellent anti-magnetic, shock-resistant and high-temperature resistance. In addition, the 3230 movement also uses a hairspring balance wheel design to help improve travel time accuracy.

The 28/31/34mm models are equipped with the Rolex Cal. 2232 self-winding movement, which provides a 55-hour power reserve and also has excellent anti-magnetic, shock-resistant, and high-temperature resistance properties.

As a long-established player in the watch industry, Rolex naturally has a profound foundation in craftsmanship, and we can also see this from the new watches. Its first case is made of a whole piece of Oystersteel, which not only has a simple and elegant appearance, but is also strong, durable and highly resistant to pressure. In addition, the double lock design provides double waterproof protection for the watch, so there is no need to worry about water intrusion even during diving.

It can be said that the new Oyster Perpetual watch is very suitable for new players to experience the Rolex brand. Even if they exchange for watches from other brands in the future, I believe that this kind of wearing experience will be a good starting point.

Conclusion

In short, the new Oyster Perpetual watch is satisfactory in terms of design and performance, especially the fresh colors, which really break Rolex’s previous low-key style. I think this watch is particularly suitable for young consumers, it is both fashionable and luxurious. What do you think? Come to the comment area to chat about your thoughts on this watch, or give it a like to support it!