The small-sized watch market has been booming in recent days, especially IWC’s Ingenieur Automatic Watch 35, which has attracted the attention of many female consumers with its exquisite appearance and affordable price. Have you ever been hesitant when choosing a watch, looking for a watch that looks good and fits your slender wrist? Then read on to see how this watch stands out in a highly competitive market!

Competitors in the Small Watch Market

The price positioning of the Ingenieur Automatic Watch 35 makes it a very competitive choice in the small-sized watch market. Small watches are more suitable for wearers with slender wrists, many of whom are female consumers. They have always been very picky when choosing watches. In addition to the performance of the movement, they pay more attention to the appearance design and wearing comfort of the watch. This series of IWC clearly pays attention to this group of people. With a 35 mm diameter watch made of fine steel or 18K red gold, and a customized middle link polishing process, the overall appearance is brighter and the feel is significantly improved.

The price of the watch is also a highlight that attracts consumers, especially the price of 79,800 yuan for the stainless steel version, which is not an unaffordable luxury product even for ordinary consumers. The price of 298,000 yuan for the 18K red gold version is also within the acceptable range of many people, especially for some female consumers who are in love with watches.

IWC’s sensitivity to the market

Since its birth in 1955, the Engineer series of watches has won market recognition for its elegant appearance and powerful movement performance. The first-generation product IW666 shocked the entire watch circle with its anti-magnetic function. At that time, a 1000 Gauss test was even conducted for it. The results showed that the watch ran very stably.

IWC has since launched multiple series, including the Engineer series we are going to talk about today. The biggest feature of this series is the one-piece case design with sharp edges and the unique design of the middle link, which makes the watch look more personalized and more in line with the aesthetics of modern young consumers.

However, as time goes by, people find that this design is still biased towards male consumers, and the small-size watch market has been in a blank state until the return of the “Zunda Style” series in 2022, and the newly launched 35 mm version has completely filled this gap.

Movement performance upgrade

The addition of the 47110 movement has made the Engineer Automatic Watch 35 a qualitative leap in performance. Compared with the original 35111 outsourced movement, the 47110 movement not only has obvious advantages in parameters, but is also the result of IWC’s independent research and development, which is well reflected in the back-through design of the watch.

Diameter 25.6mm, 23 jewel bearings, vibration frequency 28800VPH, theoretical power reserve 42 hours, such parameters are not top-notch today, but they are more than enough for an entry-level watch, and the most important thing is that it represents I WC’s new progress in movement research and development. In the past, the brand’s entry-level market almost always purchased outsourced movements. Although the cost is low, it is difficult to form its own technical barriers. The launch of the 47110 movement is likely to affect the brand’s entry-level market strategy.

Of course, the biggest highlight of the new product is its appearance, especially the see-through design. Although many consumers say they cannot understand the movement, it does improve the aesthetics of the watch, and it also provides a glimpse of IWC’s new progress in movement research and development.

Small watch renaissance trend

Judging from market feedback, the resurgence of small-sized watches has become an indisputable fact. According to data analysis reports released by multiple market research institutions, sales of mechanical watches smaller than 36 mm have continued to rise in the past two years, and female consumers account for a large part of them. The reason why they prefer small-sized watches is because their wrists are generally slender, and wearing large-sized watches will appear very abrupt and affect the appearance; on the other hand, because they value the exquisiteness of the watch more, and small-sized watches tend to better reflect watchmaking craftsmanship.

Conclusion

The revival of small-sized watches is indeed a trend worthy of attention, especially IWC’s dual upgrades in design and movement, which make this Ingenieur Automatic Watch 35 particularly outstanding. I personally believe that this is not only the brand’s keen response to market demand, but also a deep understanding of watch culture. What do you think the renaissance of small watches means for the watch market? Welcome to share your views in the comment area, and don’t forget to like and support!