Have you ever thought that a watch is not only a timekeeping tool, but also a carrier of art? The limited edition street art watch launched by Hublot this time is a perfect example of the perfect combination of street art and luxury watchmaking. Want to know the story behind the creation of this watch and how it breaks traditional boundaries? Then read on!

Hublot street art watch

Swiss luxury watch brand HUBLOT will launch four limited edition Big Bang Meca10 street art watches in 2023. The release of this series may affect the trend of cross-border cooperation between luxury brands. In the past, most of the cross-border cooperation we saw was between luxury brands, fashion brands, and trendy brands. This time, Hublot’s cross-border cooperation has put the creative works of street artists onto watches, becoming the “canvas” of watches.

The cases of these watches are made of mineral, epoxy resin and graphene composite materials, which not only ensures the lightness of the watch, but also enhances its resistance to pressure and falls. In the creation of street art works, artists often use a variety of materials, and Hublot applies this creative technique to watchmaking. Through fine craftsmanship and material selection, it successfully integrates artistic elements into watchmaking.

In terms of function, the two limited edition watches are equipped with the HUB1233 movement, which provides a ten-day power reserve, and has an obvious power reserve display on the dial, which is both entertaining and functional.

The appeal of limited editions

In terms of design, two street art watches launched by Hublot this time are named after “sun” and “moon”, symbolizing sunrise, sunset and the passage of time. Both watches are very recognizable. The “Sun” model uses gradient colors of orange, purple and black to express the brilliant colors of sunrise and sunset, while the “Moon” model is based on black, interspersed with white spots and lines commonly seen in graffiti art.

Some people may say that although such a design is beautiful, it always feels a little inconsistent when combined with the art of watchmaking. However, when you understand the limited edition numbers of these two watches, you will understand the value contained in them.

The “Sun” model is limited to 10 pieces, while the “Moon” model is limited to 30 pieces. With such a small amount of production, they almost have collection value in the auction market. For those who like watches, owning such a watch with no more than 40 pieces worldwide is undoubtedly a status symbol.

This time HUBLOT launched a street art watch, which is the best respect and understanding of modern art. In the past, we always regarded street art as part of urban culture. Now it has not only entered people’s lives, but also entered the luxury market. Such attempts may give other brands new inspiration and continue to explore new paths of combining art and design.

Conclusion

In short, Hublot’s street art watch is not only a combination of personality and luxury, but also a bold attempt at modern art. I think this kind of cross-border cooperation is really interesting and may lead a new trend in luxury brands. What do you think? Do you think the combination of watches and art will become a future trend? Welcome to leave a message in the comment area for discussion, and don’t forget to like and support!