Hublot’s newly launched Big Bang MECA10 watch is inspired by the New York skyline and incorporates the city’s unique charm into it, making people want to learn more about the story behind it.

Hublot’s emotional connection with New York

Swiss luxury watch brand Hublot recently released the new Big Bang MECA10 urban jungle watch. The release of this watch not only launches a new product, but also strengthens the emotional connection with New York through this watch, while also further promoting the brand’s global influence. According to Hublot, New York is not just a geographical coordinate, it represents a spirit and a symbol of urban culture, and the Big Bang MECA10 watch is a tribute to this culture.

The release of the watch coincides with the opening of Hublot’s new flagship store in New York. The design of the flagship store and the industrial texture of the watch complement each other, showing the brand’s balance between luxury and practicality to the outside world. And this balance is what the city of New York inspired the brand. It is gorgeous but not exaggerated, and individual but not ostentatious. This is the first impression given by the New York skyline, and it is also the message conveyed by this Hublot watch.

The Big Bang MECA10 watch is inspired by the New York skyline and also pays tribute to the city’s street culture. The case is made of matte concrete, which is the first time in the field of high-end watch production. Although we often see concrete appearing as a building material in cities, it has never appeared in such a high-end form.

The first impression of concrete is that it is rough and hard. It is difficult to associate with the characteristics that a luxury watch should have. However, Hublot has proven that modern design can reinterpret traditional materials and break people’s inherent impressions. Concrete, as the case material, not only does not reduce the grade of the watch, but enhances its uniqueness and recognition.

The design of Hublot’s new flagship store is also full of modern flavor. The entire store uses concrete as the main building material, paired with stainless steel and glass, showing a cold aesthetic. This kind of beauty often only belonged to art exhibition halls in the past, but now it appears in the stores of luxury brands for the first time. Obviously, this inspiration also comes from the Big Bang MECA10 watch.

Big Bang MECA10 watch details

The Big Bang MECA10 watch has a classic size of 44 mm in diameter and 15.3 mm in thickness. This size is very suitable for male wearers, and even female wearers will not feel too big. It is a relatively versatile size. This watch supports 50 meters of water resistance, which is more than enough for daily life.

It is worth mentioning that the Big Bang MECA10 watch does not compromise in terms of movement. It is equipped with the HUB1201 movement developed by Hublot. The movement is composed of 223 parts and operates at a frequency of 3 Hz. This configuration is considered very good in the same price range. Even if many brands spend a lot of money to outsource their movements, they only use 2 Hz movements. Obviously, they have distanced themselves in this regard.

As a watch that combines practicality and beauty, the Big Bang MECA10 watch also prepares two replaceable straps for consumers, namely gray Velcro nylon fabric strap and black lined rubber strap. The “one-click” system is adopted to facilitate users to replace it by themselves, without having to go to the store to ask the staff for help, which is more user-friendly.

In an interview, Hublot CEO Julien Tornare said that concrete has taken on a new lease of life in the field of advanced design. It not only shows a unique touch, but also has exquisite and delicate beauty, which we cannot see in traditional materials. In my opinion, it is precisely because of this design concept that the Big Bang MECA10 watch can truly echo the city of New York.

Conclusion

Through this watch, Hublot not only shows the infinite possibilities of innovative design, but also conveys to us the deep emotions between the city and the brand. As a new representative of luxury goods, concrete is really eye-catching! Do you think this design concept can lead a new trend in the watch industry? Welcome to share your views in the comment area, and don’t forget to like it!