The watch market has been turbulent in recent days, and the aesthetic standards of young consumers are quietly changing! They no longer just pursue brand and craftsmanship, color matching and design have also become important factors in their choice of watches. Especially for those friends who like to post pictures on social platforms, watches have become a must-have item to enhance the overall sense of matching. Do you want to know how these cutting-edge brands attract young people with their unique designs and bold colors? Read on to learn about the new trends in the watch market!

New trends in the watch market

As a fashion item, watches have been quietly changing in recent years. In the past, consumers mainly focused on brand, craftsmanship and heritage when choosing watches. Now, more and more young consumers are beginning to pay attention to whether the color matching and design of watches are in line with their own aesthetics. Especially those friends who like to take pictures and post in the circle, watches have become an important tool for them to enhance their overall sense of matching.

Therefore, it is not difficult to find that the watches launched by many cutting-edge brands and designers on the market are trying their best to please the aesthetics of young people, with weird shapes, color-colliding designs, and even the use of cheap plastic and silicone, just to attract attention and obtain sales conversions in a short period of time.

However, although these watches are good-looking, they are often disappointing in terms of workmanship and materials. Even if they are worn for a period of time, problems such as discoloration and breakage will occur. These problems are obviously unbearable for collectors who really love watches. They prefer watches to find a balance between beauty and practicality, rather than blindly pursuing appearance appeal.

Obviously, the emergence of green-toned watches meets the needs of modern consumers. It not only meets the dual requirements of environmental protection and fashion, but also makes the wearer stand out in daily life.

Blancpain Fifty Fathoms tribute

The Fifty Fathoms series of watches jointly launched by Swatch and Blancpain has already attracted the attention of many consumers. Among them, the newly released GREEN ABYSS watch has captured the hearts of a large number of young people with its dark green color scheme. This model SO35G100 will be officially released in early June 2023. It uses a 42.3 mm Bioceramic (plant ceramic) material case with a thickness of 14.4 mm.

Bioceramic is a new type of environmentally friendly material that is not only derived from renewable plant resources, but also has better performance than traditional ceramics. It has better impact resistance and high temperature resistance, and it also feels more delicate to the touch.

The overall dark green color scheme of the watch is very low-key, while the light brown and black embellishments just enhance the overall design and are more in line with the daily wearing needs of young consumers.

Although the design of the two-color humidity indicator is not very common, it greatly enhances the fun and practicality of the watch. It can judge the waterproof performance of the watch in real time. This is undoubtedly a good design for friends who love diving and water sports.

This watch is also equipped with the SISTEM51 movement independently developed by Swatch, which has a power reserve of 90 hours and a water resistance of 91 meters. Such parameters are already very good for a fashion watch.

The market value of co-branded watches

As we all know, Blancpain, as Switzerland’s top watchmaking brand, plays a decisive role in the watch industry, while Swatch has won the favor of a large number of young consumers with its ultra-high cost performance. The two joining forces to launch watches will undoubtedly create a 1+1>2 effect.

Judging from market feedback, this Biboyang watch has indeed achieved this. Not only has its appearance attracted the attention of a large number of young consumers, but its practicality and durability have also been highly praised by everyone.

Data from market research institutions show that within a week of the release of this watch, its sales exceeded one million. It can be seen that the market value and consumer attention of the co-branded watch have reached a new height.

Conclusion

This article made me deeply feel that the charm of a watch lies not only in its brand and craftsmanship, but also in its ability to fit in with our lifestyle and aesthetics. In particular, the Bibo Yang watch co-branded by Blancpain and Swatch is not only good-looking but also very practical. It is really a good choice. What do you think of this watch trend? Welcome to share your views in the comment area, and don’t forget to like and support!