Among the many famous Swiss watches, as a niche brand, why can Oris occupy a place in the market? In particular, their latest large crown series has attracted the attention of many young people with its unique design and eye-catching colors. Want to know what’s so special about this watch? Let’s take a deeper look at the charm of Oris!

Oris Big Crown Series

When it comes to Swiss luxury watches, everyone thinks of brands such as Rolex and Patek Philippe. However, with the continuous development of the domestic watch market, some entry-level Swiss luxury watches have gradually entered people’s field of vision, such as Longines, Oris and other brands. Today we will focus on the Oris brand.

Oris was founded in 1888. It is a famous independent watchmaking brand in Switzerland. Although it has a long history, because it has always been an independent brand, its popularity and influence are relatively smaller. It is basically a niche brand in China.

However, niche brands have the advantage of being relatively pure and able to better control their product quality and pricing strategies. They will not sacrifice their product quality to cater to market demand like some big brands do.

We see that Oris launches a series of new products every year, and they are all designed around its core concepts. Although the market response is polarized, Oris has always adhered to its own design style and has become a breath of fresh air in the industry.

The large crown series launched this year is an example of this. This series was first launched in 1938, almost 90 years ago. From old models to new models, this series features large crowns. The case size is 40 mm, which is very suitable for Asian men.

The most eye-catching thing is the new color scheme, which is warm yellow, turquoise blue and lavender. This eye-catching color scheme is particularly eye-catching among the traditional color watches, and is very in line with the aesthetics of young people.

In addition to its good looks, the new large crown series also has a very thoughtful design, that is, there are 12 three-dimensional luminous hour markers on the inner ring of the dial, while the outer ring is a calendar. This design is very in line with the needs of pilots, because pilots often need to quickly judge the time and date when performing tasks, and the traditional pointer calendar is easy to dazzle and is not conducive to quick recognition.

Although the public price of the new large crown series has been set at 16,200 yuan, we know that the market situation of famous watches is basically priceless. Even for watches with a public price of more than 10,000 yuan, consumers will basically pay a lot more when buying them, because the pricing strategy of famous watches is often very stable. Even first-tier brands rarely see large price cuts due to the economic downturn.

But entry-level luxury watches are different. Perhaps because consumers don’t recognize the brand enough, many people won’t pay attention to it even if the price is significantly reduced. This market is a very active niche market, and consumers are very price sensitive.

As an independent brand, Oris has been living very well in this market. New products are launched every year. This year’s large crown series is the best proof.

If you plan to buy a Swiss watch worth more than 10,000 yuan, then Longines and Oris are both good choices. Although the former is an old brand, it has been acquired by the group, while the latter, as an independent brand, is very active in the market and has a rich product line.

In order to meet the needs of different consumers, Oris has also launched a 403 movement model using its own movement, so the public price of high-end models starts at 27,800 yuan. Although the price is not cheap, for those who like mechanical watches, this price range is still acceptable.

Conclusion

As an independent brand, Oris has indeed occupied a place in the luxury watch market with its persistent design concepts and high-quality products. Especially the new large crown series, not only the appearance is online, but the functional design is also very considerate, so it is worth buying. What do you think of the price/performance ratio of Oris? Welcome to share your views in the comment area, and don’t forget to like it!