Have you ever wondered why some luxury goods are like enduring stars, able to maintain high liquidity no matter how the market fluctuates? Today we will talk about Cartier’s Blue Balloon watch and see the unknown brand strategies and design concepts behind it, and why it can firmly occupy a place in the world of luxury goods.

High circulation of blue balloons

There is a very interesting phenomenon in the luxury goods market, that is, not all luxury goods can maintain high prices for a long time. After some luxury goods hit a trough, it is difficult to turn around even if the brand works hard. Some luxury goods seem to have a natural resilience even if the market is not very good. No matter how the economic environment changes, they can always be in the secondary market at high prices.

The most typical representative of this is Cartier’s Blue Balloon. As one of the world’s top luxury brands, the Blue Balloon watch launched by Cartier has always been a popular product on the market.

The reason why it can maintain such high circulation is that, in addition to its own design, materials, and craftsmanship, Cartier’s brand strategy is also a very important reason.

brand strategy

Luxury brand discounts are like a meteor shower. They are dazzling when they appear, but are no longer visible afterward. If a luxury brand frequently discounts, consumers will become suspicious of it and think that the product is not as rare and precious as advertised, and they will lose their desire to buy.

This is particularly evident in the luxury watch market. Some consumers even wait until the discount season to buy their favorite luxury watches because they are sure that the discounts will be huge.

But Cartier has obviously achieved this. As a brand of LVMH, one of the world’s three largest luxury goods groups, Cartier has strong financial strength and can maintain good sales performance even in an economic downturn.

Moreover, Cartier controls the discount of blue balloons very well. It can almost be said that there has never been a discount. Even during the annual 618 and Double Eleven, the public price of blue balloons on major e-commerce platforms has never been reduced.

This also leads to the fact that even if consumers buy blue balloons on the secondary market, they will not be tempted by the low price. Everyone knows that you get what you pay for. The cheaper something is, the more people doubt its quality. This is especially true in the luxury watch market.

Therefore, even if the price of blue balloons in the secondary market is several thousand yuan lower than that in the primary market, many senior watch fans would rather choose to buy it at a public price in a specialty store.

design concept

In terms of design, Blue Balloon is also a very excellent work.

It has a round case and elegant strap, and the overall shape is simple and elegant, making it very suitable for business people to wear.

Both men and women can find their own temperament in this watch, which is why it can become one of Cartier’s most classic watches.

Moreover, the blue balloon series has more than one style. In addition to the classic model, there are also many options such as diamond-encrusted, rose gold, and gold. Even consumers with a small budget can find a blue balloon that suits them.

For example, Cartier’s latest 33mm rose gold diamond/sapphire model has a public price starting from 115,000. This watch not only has superior movement performance, but also has unique diamond and sapphire decoration on the appearance, which is very attractive.

It is worth mentioning that the most talked-about thing about the Blue Balloon series of watches is its unique “blue gem”. Almost everyone can recognize the blue balloon at first sight, because this “blue gem” is like the heart of the blue balloon, located at the crown. On watches made of different materials, the materials of the “blue gem” are also different.

For example, on a steel watch, the “sapphire” is blue crystal, while on a gold watch, the “sapphire” is blue spinel. This design not only enhances the class of the entire watch, but also highlights the wearer’s extraordinary taste.

Conclusion

Cartier’s Blue Balloon watch is not only a luxury product, but also a status symbol. Its design, brand strategy and market performance are all amazing. In today’s luxury market, which brands do you think can compare with Blue Balloon? Welcome to share your views in the comment area, and don’t forget to like it!