Introduction

Swatch and Audemars Piguet’s joint pocket watch is here! Prices starting from 2,950 yuan make luxury goods no longer out of reach, and consumers with average economic levels can easily purchase them. This pocket watch not only has a unique design, but also has a variety of wearing methods to choose from. It is the perfect combination of fashion and practicality! Want to know what the charm of this watch is? Read on!

Swatch and AP join forces

The Swiss brand Swatch recently jointly launched a pocket watch with the top luxury brand Audemars Piguet (AP), priced from 2,950 yuan. This price is quite affordable in the luxury market, and even consumers with average economic levels can afford it. If you want a version with a small second hand, you can get it for 3,190 yuan. Although it is still not cheap, considering that this is a product jointly launched by Swatch and AP, and it is also a mechanical movement, the price/performance ratio is still quite good.

In fact, the cooperation between Swatch and AP did not just start today. As early as 2018, the two brands had begun to jointly develop their own hairspring technology. The Nivachron hairspring released at that time was the result of the cooperation between the two. The hairspring plays a vital role in mechanical watches. It not only affects the accuracy of travel time, but also determines the frequency of the balance wheel. Under the influence of high temperature, low temperature, magnetic field and other external environments, the performance of traditional hairsprings will decline. Nivachron hairspring can solve this problem well. Its material is titanium alloy, which has excellent toughness and tensile properties.

Swatch continues to create buzz through joint branding, which has become a normal feature of its brand development. The purpose of this is obvious, which is to increase brand influence and market popularity. After cooperating with high-end brands, Swatch’s brand image has also undergone significant changes. In the past, people only knew Swatch as a low-end watch brand, but now it is increasingly equated with luxury goods.

Multiple ways to wear

This pocket watch starting at 2,950 yuan is available in 8 colors. The design is inspired by the octagonal bezel and 8 screws of the AP Royal Oak, which is very eye-catching. The dial design is quite unique. We can observe the status of the spring through the barrel. This design adds a lot of interest and allows us to have a more intuitive understanding of the structure of the mechanical watch.

The movement of this pocket watch adopts Swatch’s Sistem51 series. It has a simple structure and consists of 51 parts. It has a power reserve of about 90 hours. Sistem51, as a series under Swatch, has always been characterized by simplicity and ease of assembly, and the movements are self-winding and do not require manual winding.

Although a pocket watch seems more suitable for hanging around the neck, there are actually many ways to wear it. We can not only hang it around the neck, but also hang it on a bag. It can also be modified to be worn as a wrist watch, or even used as a desktop clock. This multi-functional design greatly enhances the playability of this watch and can attract a wide range of consumer groups.

Of course, this pocket watch may become a “hot item” for a while. According to the situation of Swatch co-branded models in the past, there is often a shortage of supply after the new model is released. At this time, even if you have money, you may not be able to buy your favorite product. However, as production gradually increases, this situation will be alleviated and the difficulty of purchasing will gradually decrease.

Summarize

Overall, this pocket watch jointly launched by Swatch and AP is quite good. With a price starting from 2,950 yuan, a mechanical movement, and a variety of wearing methods, it is very in line with the needs of today’s young consumers. And as Swatch continues to cooperate with high-end brands, its brand image is also quietly changing. In the past, people only knew Swatch as a low-end watch brand, but now it is increasingly equated with luxury goods.

Conclusion

Overall, this pocket watch co-branded by Swatch and AP is really a work worthy of attention. It is cost-effective and has diverse designs, especially in line with the needs of young people. The brand image of Swatch is also quietly changing, and more and more people are beginning to associate it with luxury goods. What do you think of this pocket watch? Welcome to leave a message in the comment area for discussion, and don’t forget to like it!